ITR53 PageNetworks 20/9/07 16:26 Page 61
NETWORKING—SECURITY—UPS—STORAGE
deposit machines who purchased said. ”At Brainboxes, it was only has risen from 70 per cent two to answer customers’ basic
Brainboxes’ standard products to once we started to really focus on years ago to over 95 per cent technical queries,” he stressed.
integrate into its systems for lean that we began to see the today. Evans believes this constant “Because Brainboxes’ products
connecting internally to receipt waste that creeps into almost strategy of driving down costs are designed for quality and ease
printers, draw releases and card every business process.” while at the same time giving of use, the customers that require
readers. Although the solution technical support are frequently
was working, Brainboxes was the five per cent that have a
approached to see whether the complicated, non-standard
card could be redesigned to use a application. It is crucial for them
different type of connector, which
deal with someone that can truly understand
“
It is crucial for customers to be able to
to be able to deal with someone
would better fit these peripherals. that can truly understand their
According to Evans, Brainboxes
their problem and is willing to put the time in
problem and is willing to put the
was able to modify the product to
to solve it.” – Stephen Evans, Brainboxes.
time in to solve it.”
meet the company’s needs and in
the process secure an ongoing In Evans’ view, it is the
business relationship. combination of all these factors
Brainboxes has trained every customers better service is crucial that keeps Brainboxes’ customers
employee in lean techniques and to winning the battle against low- returning to the company, even
Lean operation several as Six Sigma practitioners. cost competition. in the face of lower cost
A lean operation is the second
While there was an initial cost products. “One thing we have
key to success, believes Evans.
associated with this training, it has learnt is that, as a manufacturer
“The benefits of a lean operation
paid for itself many times over in Customer support in the UK, you must never become
are often underestimated;
both cost savings and improved
According to Evans, the final area
complacent –and we continually
particularly as many organisations
service to customers. For example,
of focus for Brainboxes is excellent
strive to meet, and exceed, our
wrongly believe they are already
the percentage of product
customer support. “This goes far
customers’ requirements.,”
operating in a lean manner,” he
deliveries that are on time in full
beyond having an email address
he concluded. circlesolid
WHERE TO BUY
www.uk.insight.com www.farnell.com
www.northamber.co.uk www.netshop.co.uk
www.rswww.com www.talisman-uk.com
www.computacenter.co.uk www.videkonline.co.uk
Brainboxes PCI RS422/485
serial connectivity for
Industrial Control Systems
Exceptional quality and reliability
Lifetime product and support warranty on serial products
Full range of Microsoft signed drivers including
Windows Vista 32-bit & 64-bit
Optical isolation giving transient spike protection
Small form factor for space-constrained locations
PCMCIA cards for laptops without serial ports
For latest information on full product range and forthcoming
PCIe and ExpressCard Call +44 (0) 151 220 2500
Email:
sales@brainboxes.com Web:
www.brainboxes.com
www.itrportal.com
IT RESELLER – SEPTEMBER 2007 61
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