ITR53 Print&Labellingnew 20/9/07 18:10 Page 38
PRODUCT NEWS
Brother
launches
best-in-class
colour laser range
Business technology specialist Brother has launched a new range of
colour laser printers and multifunction (MFPs) with best-in-class output
speeds and features. With the aim of securing a 10 per cent market
share of the colour laser engine market, Brother is also working on
initiatives to drive margin back to the channel.
he line up of seven costs. Printers start from £299
T
new printers and (SSP inc VAT) whilst MFPs come
multifunction in at £429 (SSP inc VAT) for an
machines – all entry-level product. The range
driven by Brother’s features many state-of-the-art
new colour laser engine – print functions, and is claimed to offer
colour documents at mono the only single pass colour laser
speeds (up to 20 ppm). This is MFP to print double-sided and the
due to the use of single-pass only colour laser machines with
technology, which requires paper built-in wireless technology.
to be passed across the drum just
once to print four colours, rather
than existing four pass technology
Hacking prevention
which passes over the drum four
times. Brother has also packed a According to the company, its new
host of additional new features colour laser models are also the
into the different models which first devices to support Secure
occupy a very small desktop Socket Layer (SSL) application,
footprint. which prevents hacking and
allows sensitive documents to be
printed securely via a network.
High speed at low cost
SSL is already widely used in e-
commerce to protect customer
Taking the maxim ‘time is money’ information such as credit card
one step further, Brother’s new details. Brother maintains this is
range offers high speeds at low the first time this technology has
Brother’s MFC-9840CDW, from its costs in a bid to increase business been used to provide a truly
new range of colour laser printers. efficiency and lower long-term secure printer. >>
38 IT RESELLER – SEPTEMBER 2007
www.itrportal.com
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