ITR53 PageNetworks 20/9/07 16:26 Page 56
NETWORKING—SECURITY—UPS—STORAGE
<< critical networks. One result of APC partner programmes are
this dedication is that end users structured to meet the needs and
rate APC the most trusted source capabilities of the individual reseller.
for power, cooling and racking Different resellers have different
solutions (Directive Analytics requirements – whether just to sell
survey, 2006). APC was also on power solutions as an additional
ranked the number one IT vendor way to earn profit or to supply
against 58 others by more than customers with more developed
1000 IT decision makers in the and complex solutions or to
CIO Magazine’s Vendor Report become self-sufficient in data
Card survey (September, 2006). centre solutions up to 80kW. APC
partner programmes allow partners
Strategy behind the
to develop through a fully-
supported and recognised
programme
accreditation and learning process.
The strategy behind APC’s partner In particular, this process allows
programmes has always been that resellers to take advantage of a
when partners succeed, so does rapidly emerging situation whereby
APC “Our focus has always been end-users are struggling with data
to aid our partners in finding new, facilities designed for a previous era
sizable market opportunities by of IT and which are fast becoming
offering innovative solutions that unable to cope with the demands
are easy to sell,” said Aaron Davis, of modern IT capabilities.
vice president of marketing.
“Whether a customer is looking for
protection for storage equipment,
Rewarding
solutions. Since APC is an manufacturer. Trade-UPS has
voice/data solutions, LAN/WAN Since this crisis can be largely acknowledged leader in offering proven popular among both
equipment, or simple protection linked to original failures in design integrated, modular and scalable resellers and end-users as a cost-
for desktop or mobile gear, APC and planning, resellers can add solutions across the physical efficient means of accessing UPS
offers an extensive line of power significant value through taking infrastructure that is the backbone that can cope with rapidly
protection and management control of the process of of the IT-dependent customer, it changing IT technologies. However,
products resellers can specify.” developing and implementing has developed the PayBax rebate it has also assumed a new
programme to reward those importance with concerns about
partners who increase the breadth the impact of the disposal of
and depth of APC products sold. disused electronic and IT
equipment on the environment.
APC partnership programmes offer These concerns have led to the
the incentives of sales and introduction this year of the
marketing tools to assist sales and legislation known as WEEE
support. They are also offer a (Waste Electrical and Electronic
trusted authorisation process to Equipment) to stem the
ensure recognition of competence environmental tide of the fastest
and performance, as well as growing waste stream in the UK.
Certified Silver and Gold Reliability Under the Trade-UPS scheme,
Provider gradation to reward old UPS devices will be collected
performance through layered and disposed of in accordance
discounts and sales leads, access with WEEE.
to a convenient on-line training and
certification process.
The success of Trade-UPS
indicates the extent to which
APC is committed to anticipating
New importance
market development and
Membership also offers access to responding to them on behalf of
the APC Trade-UPS programme, its partners. To join the APC
by which users can save up to 35 partner programme and open
per cent off the cost of a new APC doors to new market opportunities,
UPS by trading-in an old UPS unit, visit:
www.apc.com/promo and
regardless of age or equipment enter KeyCode: 63465T. circlesolid
“Sign up now and receive your digital edition of IT Reseller magazine”
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56 IT RESELLER – SEPTEMBER 2007
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