ITR53 Print&Labellingnew 20/9/07 18:10 Page 36
OPINION
Why can’t
label printing
be simple?
Mark Beauchamp,
ooking at the majority Is a clear alarm given when Furthermore, many printers are
L
of label printers on the media reels or ribbons need ill suited to the environments
European marketing market it can appear changing? How simple are the in which they are to be used,
manager for Citizen
that label printing is machine’s error messages to requiring a relatively large amount
something of a fine art, understand? Is the printer able to of working space or having plastic
Systems Europe,
requiring great skill and dexterity cut the labels automatically and construction that is easily
considers why so
to load and change media and remove the protective backing damaged and scratched. These
ribbons, and a degree in IT to for easy adhesion? models are commonly made of >>
many label printers
navigate the display menu. With
are difficult to use
today’s knowledge of ergonomics
and intuitive design, one would
and maintain, and
expect it to be easy to produce a
printer that’s simple to use.
looks at the latest
However, this is rarely the case.
generation of
When looking for a printer to
printers offering a
produce high volumes of labels,
far simpler solution.
many companies opt for the
machine with the fastest
specifications in their price range,
but this can often be a less than
effective approach, with many
other factors not taken into
account that can ultimately slow
production levels considerably, as
staff waste time maintaining and
troubleshooting the machine.
Straightforward
For example, how straightforward
is it to change the media and
ribbons for the printer? Is it easy
“With printers specifically designed to combine fast, high
to access the components and
quality printing, with ease of use and low maintenance, there
mechanisms inside? Is the
is now a viable alternative to the ill-suited, badly designed
machine compatible with a range printers that for so long have been used to print labels.”
of media materials and sizes? – Mark Beauchamp.
36 IT RESELLER – SEPTEMBER 2007
www.itrportal.com
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