ITR53 PageNetworks 20/9/07 16:26 Page 60
NETWORKING—SECURITY—UPS—STORAGE
Customer
satisfaction
is key
IT Reseller spoke to Brainboxes’ managing
director, Stephen Evans about how the
company is thriving in the face of low-cost
foreign competition.
eeping a competitive
K
edge when faced with
Vital success factors
low-cost competition Brainboxes focuses on three key
is a significant areas: custom design, lean
challenge for many operations, and customer support.
organisations. This is especially It considers each of these areas as
true for companies designing and vital to its success and each as
manufacturing products in the contributing significantly to
UK for a technology market that customer satisfaction. Finding an
is dominated by imports from the opportunity to tailor a product for a
Far East. One company at the specific customer is of great benefit
forefront of developments in to both parties. “Clients get a
Serial Card and Bluetooth product that perfectly fits their
wireless technology, Brainboxes, requirements and provides a
has embraced this challenge solution to a particular need,”
and continues to succeed in a remarked Evans. “At the same
challenging marketplace. “There time, they do not pay for those
is a fine line between being aspects of a product that are not
innovative to keep ahead of the required. For Brainboxes, the
competition and still producing benefit comes from having a
what the users need,” said steady stream of ongoing revenue
Stephen Evans, managing director from a customer with whom a
of Brainboxes, who added: “It is strong relationship has been built.”
possible to be so ahead of the
field that nobody will see the need Evans went on to cite an example
for your product.” of a manufacturer of cash >>
60 IT RESELLER – SEPTEMBER 2007
www.itrportal.com
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