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automatic
point of
data capture
sale
It’s not about
OPINION
chips and stripes anymore
While every year RFID seems to revamp its promise of advanced
tracking and tracing, barcoding is continuing to expand beyond the
borders of what is believed to be possible with a set of black and white
stripes, writes Jan Douma, sales director OEM, Hand Held Products.
FID’s biggest competition tedious waiting around. When standing on top. On arrival at the gate customers
R
still comes from 1D and 2D in line to go to a concert or football take out their mobile phone, track the
barcodes, which have match, it can take a long time until barcode for that particular event, hold
evolved in the past years your ticket gets torn and you can go it up to the glass plate, the barcode
and can now be used in through the turnstile into the stadium. gets scanned and the gates open.
various places and applications. There However, what if you forget your ticket Europe and the UK have also seen
are a number of areas where barcoding or the control slip is torn off by successful implementations of the
is beginning to see growing interest, accident and the attendant at the new application resulting in a growing
one of these is mobile ticketing. So gates does not believe you have a demand of mobile ticketing. Concert
how did the technology get to this legitimate ticket. goers at Murrayfield stadion in
point and where will it head next? Edinburgh can already benefit from
easy access with a mobile ticket as
well as people visiting Bacardi B-live
2D image scanning in one of the 25 countries that stage
The first scanners were introduced to the event.
the market about 30 years ago. These
scanners provided a solid solution But these are not the only ways to
based on laser technology used to expand on mobile ticketing. First tests
read barcodes by emitting a laser with parcel delivery provide new
beam. The first handheld image means to securely deliver a parcel to
scanners followed ten years later. the right person using barcodes. In
Unlike laser scanners or CCD Germany, people who have missed a
scanners that read black and white delivery receive a coupon bearing a
stripes, this device takes a digital barcode which can be scanned at a
picture of the barcode, which is so-called Pack Statione. At these
analysed by graphical software. The unattended pick up points, the
technology uses image scanning, customer scans the barcode on the
which allows users to capture coupon followed by the machine
signatures, take photos, read virtually presenting him the right parcel.
all barcodes (1D and 2D) – even
damaged ones, and more. The success of mobile ticketing is
Mobile ticketing – the success is likely to
likely to rely on the willingness of
rely on the willingness of companies to
Nowadays, 2D barcode scanning is
adapt to the new technology.
companies to adapt to the new
widely used but there are still new technology. Already there are some
ways of deploying the technology pioneering companies that are seeing
which are yet to be explored.. Thinking Mobile ticketing good results from mobile ticketing. We
beyond the boundaries of obvious Mobile ticketing offers a potential believe that the market is growing and
applications like parcel delivery and solution. Instead of receiving a paper will become mainstream once more
transportation, we are looking at the ticket, customers receive a barcode on companies in this market implement
possibility to read barcodes wirelessly their mobile phone. When they approach the technology. Then attending an
in different environments. Barcoding the gates at the venue there are event using your mobile phone will be
could be used to speed up a lot of standalone scanners with a glass plate second nature.●
22 IT RESELLER – SEPTEMBER 2007
www.itrportal.com
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