ITR53 PageADC 20/9/07 17:50 Page 16
automatic
point of
data capture
sale
Opening up
OPINION
new opportunities
Raymond Wolfert, EMEA sales & marketing
manager for Unitech, explains how Unitech is
supporting its network partners to capitalise on their
expertise in integrating AIDC and mobile computing
solutions into customers’ existing IT infrastructure.
Raymond Wolfert: Opening up new opportunities in
existing markets
he mobility market is software and hardware innovations that Unitech’s enhanced mobile devices
T
expanding at an ever will enable them to compete effectively will become an even more attractive
increasing rate, as against the mainstream IT infrastructure and cost-effective option for end
organisations are beginning resellers by interfacing with existing IT users, and include important features
to understand just how the equipment. Only then will they be able that add real value for IT managers;
deployment of auto ID, data capture and to capitalise on this growing market mirroring the kind of functionality
mobile computing solutions can impact opportunity – and retain their rightful they are accustomed to with their
on their business; streamlining processes, place as mobility experts. fixed IT solutions. This includes
improving efficiency and productivity, Mobile Manager remote device
and reducing operating costs. management that enables all devices
Promoting innovation to be administered from a single
This rapidly growing market Recognising the importance of fixed web based console. With remote
opportunity has not gone unnoticed and mobile IT convergence and the identity management, the ability to
outside the mobility channel, and fixed impact it could have on its partner restrict end users accessing and
IT equipment providers are turning network, Unitech recently signed a modifying data, and remote
their attention to the mobility market. licence agreement to adopt Oracle centralised software provisioning,
This presents a very real threat to embedded software, in a bid to promote an enterprise can run mobile
channel businesses already active in innovation in mobile computing, and applications on Unitech devices
this market space. With many of the make its devices even more easily smoothly anytime, anywhere with
big players in key mobility markets – compatible with this world-class IT minimal disruption.
such as transport and logistics, infrastructure. Under the licence,
warehousing, retail and healthcare – Unitech is now able to offer its partners For VARs and systems integrators
already having deployed IT Oracle Database Lite on its range of of mobility solutions, developments
infrastructure from software houses devices.By adopting this enterprise like this integration with Oracle open
such as Oracle, many will see the technology, Unitech is enabling its up new opportunities in existing
mainstream IT equipment providers partner network to put together markets, giving them an opportunity
as well placed to take the mobility solutions that are compatible with to compete in markets where they
business too. existing Oracle based infrastructure, are already established as mobility
giving them an opportunity to compete experts. This is the first of many
It is imperative that the channel with the existing IT equipment suppliers developments Unitech has planned
community steps up to the bar and for the mobility business with Unitech to give its partner network a very
demonstrates its ‘value add’ as products. They will also be able to real opportunity to increase revenues.
experts in mobility technology, and offer their customers the power of grid Further planned developments
manufacturers have a major role to play computing for their mobile workforce include the adoption of Oracle
in helping them to do this. Existing applications, thereby reducing the Sensor Edge Mobile software, to
channel players are looking to their design and development cycle and the create an end-to-end RFID solution
manufacturer partners to provide time to market for solutions. with Unitech devices. ●
16 IT RESELLER – SEPTEMBER 2007
www.itrportal.com
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