ITR53 PageNetworks 20/9/07 16:26 Page 55
NETWORKING—SECURITY—UPS—STORAGE
Contents
58 Partner programme boost 60-61 Customer Satisfaction is key
59 Evolving the MSP model
Keeping pace with
the change
Three times as much will be spent on power and cooling as on IT equipment
within two years: APC offers partner programmes to ensure the channel can
gain maximum benefit from this surge in demand.
he spending patterns
T
“Our focus has always been to aid our partners in finding
of the information
technology industry
new, sizable market opportunities by offering innovative
have changed
solutions that are easy to sell.” – Aaron Davis, APC.
dramatically over the
past few years. Seven years ago, servers have become higher in
Challenges of a
ten times as much money was density and relatively cheaper, so
spent on IT equipment in data power has become more
new era
centres and data facilities as on expensive and less reliable. A APC has developed its partner
the physical layer that supports blade server configuration may programmes to meet the
that IT; that is the power, cooling, consume as much as 20 times the challenges of this new era. First
racks, security, cabling and power for its cooling requirements and most importantly, APC has
management. Now, as much is as the servers occupying the same invested the world’s largest
spent on the physical layer as on space 5 years ago. This means R&D budget, almost £48 million,
the IT equipment – around $7 users are increasingly focused on into solutions to the critical
billion globally. It is estimated that the integrated physical layer [IPL] issues that face today’s IT industry.
within two years the money spent needed to keep their increasing IT APC has developed integrated
on the physical layer will be three
Critical shift
loads running in terms of cooling, power, cooling and rack
times as much as that spent on The reasons for this critical shift power, monitoring, management infrastructure solutions that meet
the IT equipment. in spending are well-known. As and security. the needs of those operating >>
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IT RESELLER – SEPTEMBER 2007 55
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