TTW COMPANY PROFILE
Plastica Panaro’s
Marano headquarters.
Plastica fantastica
Producing tackle boxes for over 40 years, Plastica Panaro has a wealth of knowledge and
experience in the trade and, after recent solid growth, the company is now looking to
expand to a truly global audience.
B
ACK in 1962 a small uncharted territory.
workshop opened its Lucio explains: “In Italy,
doors in Marano, a small we are quite developed.
town just south of Modena We have a strong
in north-central Italy. It had customer base and
expertise in manufacturing with there’s not much
plastic and began launching room for massive
products for diff erent markets growth. However,
within the country. One of its our export is doing
key markets back then was the very well at the
fi shing-tackle industry alongside moment and we are
the hardware, packaging and trying to expand
equestrian trades. But it even further.
was those fi shing-tackle “We are looking
boxes that began to to create growth
gain a good reputation in North America,
in the Italian market South America and
and the company Asia and to do this we
began producing will be exhibiting at
more and China Fish 2009 and
more in many also ICAST.”
diff erent shapes It will be the fi rst time
and sizes. that the Plastica Panaro
Since those name has appeared among
early days Plastica the exhibitor list at China
Panaro has grown Fish and only the second time
and matured within for ICAST. But these are key
the Italian market and now
All of Panaro’s boxes are
indicators that, despite recent
exports to countries all over the
packed with smart ideas.
economic trouble in Europe, this
world. T_h at small workshop in T_h ree Italian is a company that’s determined
Marano has grown into a large businessmen started the to expand.
warehouse employing over business: Stefano Sirotti, Sergio was a key area and Stefano’s Lucio describes how 2008
60 people. Times have indeed Sirotti and Giovanni Pasella. But son Lucio Sirotti joined the went for the fi rm, despite the
changed, but the company has as the company has developed company just over a year ago as global fi nancial issues: “Last year
no plans of simply consolidating. within the Italian market, the export director. With Lucio was quite good for us. Obviously
Growth and expansion are growth has had to come from and his sales experience on things were a little slow because
very much on the radar for this overseas. T_h e company eventually board, Plastica Panaro is looking of the economy, but this is
Italian plastic expert. discovered that growth in export to broaden its horizons into the same for everybody. At
60 TTW | JANUARY 2009
P60-62_TTW_01_plastica.indd 1P60-62_TTW_01_plastica.indd 1 17/11/08 2:10:49 pm17/11/08 2:10:49 pm
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