Tackle Trade World Jan09

NEWS
THIS MONTH...
Catch Magazine has
huge global response
The prize 5lb world record grayling,
caught with an Abel Super 5N reel.
CATCH Magazine – a new
online fl y fi shing magazine
‘Abel’ helps to catch
dedicated to showcasing the best
fl y fi shing photography in the
grayling record
world, now has subscriptions in
FLY shop owner and keen
95 countries.
angler Peter Cockwill from
T_h e bi-monthly free magazine
Surrey, England, managed to
was launched in September and
catch a World Record, 5lb
now has readers and viewers in
grayling with help from his Abel
4,200 cities around the world.
Super 5N reel with grayling
T_h rough a big and bold
fi nish.
format that includes photo
He caught the prize fi sh from
essays, slideshows and video
Catch Magazine’s stunning a tributary of the Fish River on
shorts, the viewer is taken
photography is driving success.
the Seward Peninsula in Alaska
around the world through the
Catch Magazine
back in August.
photographer’s eye and camera.
Peter said: “T_h e reel came
The current top 15 countries are:
T_h e results are exciting, artistic
about because of my sad fetish
1. US
and educational.
for pretty reels and an obsession
2. UK
Brian O’Keefe, photo editor
to have a grayling fi nish. My
3. Canada
for the magazine, told TTW:
daughter Fiona, who works
4. Sweden
“My partner Todd Moen and
in my fl y shop, came up with
5. Denmark
I put together the premier
the idea to use the dorsal fi n
6. France
issue, to test the waters and to
colouration and it really worked.”
see if enough fl y fi shers would
Catch photo editor Brian O’Keefe.
7. Australia
T_h e catch was witnessed,
8. Norway
appreciate an online magazine where our readers come from.
weighed and authenticated by
9. Argentina
that was driven by quality London is our number-one city.
Fred DeCicco, a retired Alaska
10. Netherlands
photography and video. “We need to design Catch
Fish & Game employee, who
11. Germany
“We went away from Magazine with the interests
now works as a guide.
12. Finland
traditional, long, wordy articles of Europe, South America,
13. Japan
and concentrated on big, bold, Scandinavia and North America
14. Spain
dynamic photos and video. in mind. An advertiser might
15. South Africa
“T_h e magazine has a limited look at this global data and think
amount of space for advertising that Catch Magazine might
but we secured some top brands: have great bang for the buck. We
Contact
Simms, Winston, Scientifi c think so.”
Catch Magazine
Anglers, Nautilus, Ex Oﬃ cio, Viewers can subscribe for free
Tel: +1 541 350 5135
Patagonia, Loop and others, for and receive Catch Magazine
Fax: +1 541 318 0042
our 2009 season. on the fi rst day of every odd-
E-mail: info@catchmagazine.net
Abel’s ‘f_i sh-f_i nish’ reels have
“It’s also interesting to see numbered month.
Web: www.catchmagazine.net
been a huge success.
Retailers to benefi t from Fantastic World Of Fishing
GERMAN tackle fi rm Zebco has launched a new new and existing customers.
campaign that will see retailers benefi ting from A Zebco spokesperson explained: “T_h e FWOF
Contact
discounts, and many other bonuses, for becoming scheme oﬀ ers retailers not only excellent year-
Zebco Sports Europe
involved. round discount terms, but also signing-on benefi ts,
Tel: +49 41 82 / 29 43 0
T_h e scheme, named Zebco’s Fantastic World Of promotional clothing, shop point-of-sale fi xtures
Fax: +49 41 82 / 29 43 22
Fishing (FWOF), has already secured the signings and fi ttings, and shop advertising. An important
E-mail: info-de@zebco-europe.com
of 30 retailers who attended the company’s aspect of the FWOF is to support the retailer and
Web: www.zebco-europe.com
European trade show in Germany and aims to assist in the selling and advertising of the product
strengthen and improve relationships with both range.”
34 TTW | JANUARY 2009
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