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NEWS
THIS MONTH...
Oracle becomes A.Jensen
DENMARK’s Oracle Fly Tying our fl y fi shing brand A.Jensen? in nine countries in Europe:
is being re-branded. Instead of having two brands, Denmark, Sweden, Ireland,
T_h e move brings one of with diff erent strengths, we Finland, Germany, Holland,
Europe’s most comprehensive decided to put it all under the Norway, France and England.
ranges of fl y-tying materials newest brand to combine it all.” T_h e fi rm has agreements with
Anders Thomassen has left Mustad.
under the roof of the premium T_h e move positions A.Jensen new dealers starting in the 2009
and rapidly expanding A.Jensen as one of the only complete season in another six countries.
Mustad restructure
brand – owned by Pacifi c Wave brands on the planet – off ering a Among those are Russia and
ANDERS T_h omassen has
of Denmark. full range of fl y-tying materials, Austria.
left Mustad. T_h e former vice
Henrik Agerskov Jensen, premium rods, reels and fl ies. T_h e company is seeking new
president of sales and marketing
owner of Pacifi c Wave, said: Henrik added: “Although the dealers in almost all countries,
for the Norwegian told TTW:
“In the middle of planning the A.Jensen brand is less than a and distribution in other
“T_h ings have developed very
change to a new, and much year old it’s already proving to be territories as well.
quickly since the old CEO, left
nicer, packaging of the fl y-tying highly successful and growing all
last year. T_h e new CEO, Lars
material, we decided to alter the the time.
Contact Lemhag, is looking to rebuild
name also. “We off er a high-quality
Pacif_i c Wave Mustad from the top down and I
“We have quite a few product with a high margin
Phone: +45 48 26 45 47 am not part of that restructure.”
customers around in Europe, so – something that’s proving very
Fax: +45 48 26 45 27 Anders will also be leaving
why should those square metres popular with the retailers.”
E-mail: henrik@pacif_i cwave.dk the EFTTA board of directors
of wall not act as adverts for A.Jensen is now stocked
Web: www.ajensenf_l yf_i shing.com where he served as vice president.
“I have enjoyed working with
EFTTA and have always tried
Italian job for Fox
to contribute to the trade,” added
Anders.
RETAILERS in Italy should Fox’s Paul Reeves explained:
receive a more effi cient service “We have had our products
from Fox International distributed in Italy by Sarfi x
following the company’s decision Ltd since February 2006, but
to distribute directly to retailers we decided that, in line with
Stefania Vezzani will be looking after
Italian retailers on behalf of Fox.
instead of using a third-party our coverage of other mainland
distributor. European countries, we would Now we can guarantee high
Fox has reopened its Italian do it ourselves. We would like to standards of service.” Jon Anders Walle joins FlyFish Europe.
offi ce and taken on several new thank Sarfi x for all of their hard Fox’s Italian customers will
staff including an Italian sales work over the past 18 months. now be able to contact a free FlyFish addition
manager, Stefania Vezzani, as “All of our products that are phone number and speak to a FLYFISH EUROPE, the
it aims to off er all of mainland delivered to European retailers native Italian speaker too. Norwegian-based fi rm that
Europe high standards of now come from our main T_h e move is part of several handles both Scientifi c Anglers
service. warehouse in Meer, Holland. changes within the huge and Simms in Europe, has
company, which has recently
acquired the services of Jon
announced that Paul Reeves
Anders Walle to service its UK
and fellow long-serving
accounts.
employee Shaun McSpadden
Jon will also handle all UK
will both become part of the
marketing for both companies.
directors from January .
Jon told TTW: “We have
Paul commented: “I’m
many new products in the
obviously delighted. I am really
pipeline with both the Simms
looking forward to helping this
and the Scientifi c Anglers
company continue to do what
brands – all of which will be
it has always done through
unveiled to UK retailers very
both good times and bad
shortly.”
– make a healthy profi t.”
Contact
Contact FlyFish Europe A/S
Stefania Vezzani Tel: +47 63 94 55 85
Tel: +39 393 690 0628 E-mail: jon.anders@tundraoutdoor.no
E-mail: stefania.vezzani@foxint.com Web: www.f_l yf_i sheurope.com
12 TTW | JANUARY 2009
P12_TTW_01_News.indd 1P12_TTW_01_News.indd 1 18/11/08 9:24:28 am18/11/08 9:24:28 am
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