NEWS
THIS MONTH...
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08 – 46 News
Your global roundup of news stories.
Silstar is back!
NEWS FEATURES
06 Financial News
AFTER 20 years in the
It’s that time again when the big corporates release their fi gures.
wilderness, the famous Silstar
10 China Crisis
brand is fi nally heading back to
Europe. And with distribution
Is China in crisis or is it a temporary glitch?
opportunities now open across
20 Trade Association News the whole territory there’s
We speak to the world’s trade associations to fi nd out what is opportunity for everyone to
happening where! profi t from the famous brand.
24 Euro Kayak Madness
Italy’s Francesco Trinca is
heading the operation. He told
Franceso Trinca is the man behind
A focus on the take-off of kayak fi shing in Europe. Silstar’s European initiative.
us: “Now that the markets are
32 Costa Del Mar’s Sea Power quite diff erent compared with establish the marque,” continued
Sunglasses giant Costa Del Mar wants to fi nd more distributors like the last time the famous Silstar Francesco. “T_h e reaction of the
Seapower! Find out more... brand was sold. It’s unthinkable potential distributors that I
44 Roberto Trabucco on the UK
to repeat the successful have contacted has been very
We ask the Italian match ace Roberto Trabucco why the UK market
organisation we had at that time. favourable – fi rstly because
is so important to his brand.
“T_h erefore, the best strategy is people will remember the
to off er reliable European fi rms success of Silstar in the past
46 Carping Trends
the brand in order to rebuild the – but especially because during
A UK fi rm has bucked the trend by producing a black bivvy. Is this
credibility of the Silstar brand.” the diffi cult fi nancial times we
the shape of things to come?
TTW understands that currently have it’s very important
negotiations are already at to be able to off er something
REGULARS
advanced stages in several that’s new and diff erent all
03 Global View
European territories and that round.”
Silstar product is now ready to T_h e initial product range
TTW’s editorial team make their points!
ship. introduced will include rods,
40 Tom Meade Reports
“My task as the sole reels, lines and hooks, but
Tom Meade takes a look at the Hal Brown company.
representative of the Silstar later Silstar will introduce
trademark in Europe is to fi nd, an assortment of the most
as quickly as possible, reliable important and popular
and powerful companies who accessories.
are able to handle this business Franceso added: “T_h e
– allowing us to properly range is very big taking into
Daiwa opens Vietnamese factory – will others follow?
GLOBAL tackle giant Daiwa’s
4848
new Vietnamese factory is now
operational – with more stages
yet to come.
T_h e company is up-and-
running with stage one of its
48 Making Contact
facility and currently employs
View the latest products off ered by companies from around the
over 1,000 staff . By 2012 it is
world.
anticipated that the company
60 Plastica Fantastica
will have over 2,000 employees.
Yusuke Ota: there is co-operation
between the Japanese and Vietnamese.
T_h e move to Vietnam fuels
TTW takes a look at Italian injection-moulding specialist Plastica
speculation that more tackle country – but many other tackle
Panaro to fi nd out more about its business.
companies will follow suit – with fi rms are now talking about
64 Bird On A Wire the country off ering a highly
moving their business away from
David Bird looks at the US election and what it could mean to skilled labour force and cheaper
China.
sportfi shing. operating costs than the current
Yusuke Ota of Daiwa
70 Trade Issues
favourite – China. Cormoran Germany told TTW:
Publisher Sean O’Driscoll talks about bribery and corruption.
Daiwa is the fi rst major rod “We built our factory in Da
manufacturer to venture into the Nang, Vietnam. T_h ere is a great
04 TTW | JANUARY 2009
P04-05_TTW_01_News.indd 1P04-05_TTW_01_News.indd 1 19/11/08 1:50:22 pm19/11/08 1:50:22 pm
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