NEWS
THIS MONTH...
Is black the
So is this
the shape
new green?
of things to
come?
We spoke with some
of the most infl uential
companies in the
UK carp specialist Trakker has rocked the carp world by producing the unthinkable world of carp fi shing
– a bivvy that isn’t green!
to fi nd out their
T_h e BlackSeries Armo MkII one-man bivvy became an instant success when it was
unveiled at the T&G trade show in the UK.
thoughts on colour…
Trakker marketing man Dave Mills told TTW: “Why did we do it? Because we
can!
“We really thought we would just try something diff erent. T_h ere were a few
Steve Cole
rumours about that we were doing it and we always knew that it would sell… But the
Marketing manager,
reaction from the trade has been overwhelming.
Fox International
“T_h e bivvy itself is identical to its green counterpart – just with black fabric. It’s
“It’s an
defi nitely a marmite thing – you really do love it or hate it.”
interesting
one.
So what’s next?
Personally,
T_h e BlackSeries has been launched as a strictly limited edition – there will only be
I don’t
350 made in total – 250 for the UK market and a further 100 for the export market.
think
“When we say limited edition at Trakker – we really do mean limited edition,”
black is
added Dave. “T_h ere will never be any more BlackSeries MkII one-man bivvies. “With
the new green – far from it. It’s
that said, we may look at producing other models in limited-edition versions – based
a great marketing ploy for a
on this success.”
limited-edition run, but changing
the buying habits of thousands of
carp anglers is a huge ask!
“I have spoke to many carp
anglers who all share the same
opinion – bivvies should and will
remain green!”
Lee Collings
Product development manager,
Chub
“I think
it’s a bit of
a gimmick
and by
doing a
limited-
edition
range they are ‘feeling’ their way
into the market to see whether
a back bivvy can, and will, be
accepted.
“I think that being black the
bivvy will be very hot in the
summer – almost sauna-like!”
46 TTW | JANUARY 2009
P46-47_TTW_01_News.indd 1P46-47_TTW_01_News.indd 1 19/11/08 1:59:57 pm19/11/08 1:59:57 pm
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