TTW COMPANY PROFILE
Seapower provides role
model for Costa Del Mar
Top sunglasses brand Costa Del Mar continues to make waves in the sportfi shing market.
We spoke with the company and one of its partners to fi nd out why Costa is so successful.
“I
t’s all about fi nding
the right company to
work with,” said Jenny
Gordillo, export manager for
Costa Del Mar. “T_h at’s the key
to ensuring that your brand
values are adhered to. T_h at your
product goes to the right place
– and is seen and used by the
right people.”
Steve Chance: the support we get from Ty Pollock: Costa Del Mar is the
Jenny Gordillo: working with the right
And that’s exactly what Costa
the brand is second to none. perfect choice for professionals.
people is key to building the brand.
Del Mar has managed to do in Steve Chance established services to international UIM Class 1 World Champions,
the UK – with the appointment Seapower International in 1990 powerboat teams. T_h e main and work was also undertaken
of Seapower as its distributor a as a management company to customer was Victory Team, the on behalf of the Monaco
mere four years ago. provide specialised logistics Dubai government-sponsored powerboat team. Seapower
32 TTW | JANUARY 2009
P32-33_TTW_01_seapower.indd 1P32-33_TTW_01_seapower.indd 1 17/11/08 2:05:17 pm17/11/08 2:05:17 pm
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