NEWS
THIS MONTH...
Trabucco talks up
the importance of
the UK market
TTW speaks candidly with Italian match
fi shing ace Roberto Trabucco at the T&G
Show about his growing Trabucco brand
– and the importance of the UK market.
So how are things going in the this time the distributor failed
UK? in supporting retailers with
We have just launched a new spares. Back in those days we
company – Trabucco UK. It’s were selling a lot of poles and it’s
fronted by ex-Masterline man, essential that people can obtain
John Taylor, and really we are spares.
just launching it here at the At the end of 2005 we started
T&G Show. to distribute through Masterline.
It was a big ask for us to
So what happened with the recover the brand image but
Masterline deal? it’s something that I think we
Oh that was an amicable split. managed to turn around. We had
Actually it’s worked out to work hard to make sure that
well. For the past three years we could supply all the spares
the brand has been distributed necessary to service the pole
in the UK by Masterline market – something that had let
– but following the takeover of us down so badly before.
Masterline by Australian tackle I think that our damage repair
giant Jarvis Walker – we have has been very good. Pole-section
been able to stand alone. spares are the key to the market.
Our brand doesn’t fi t well Now I think that we are as good
with the Masterline stable now as anyone in the market and for
so it was an amicable move. that Masterline deserves a lot of
We have also acquired John praise.
Taylor of Masterline who has
been instrumental in rebuilding So what will you be doing
the brand in the UK for the past diff erently in this market?
three years. So we have lost no One of the biggest diff erences is
momentum. that we will be shipping product
T_h e UK market has changed to UK retailers directly from
a lot since we started with Italy.
Masterline. T_h e UK is a very We can off er a rapid
aggressive market place and turnaround and it just makes so
there’s no room for wholesaler much more sense to do it this
pricing. way. It also means that we can
off er products from our entire
Rebuilding the brand name? range, which also includes carp
Yes… and that has been a big and sea fi shing tackle. It would
task. be impossible to warehouse all of
We originally started off this in the UK, so doing it this
distributing in the UK through way we can actually off er more
Tek Neek back in 2000 and to the dealer. Delivery times will Roberto Trabucco: product and
that lasted until 2004. During not be aff ected.
service are key to UK success.
44 TTW | JANUARY 2009
P44-45_TTW_01_News.indd 1P44-45_TTW_01_News.indd 1 17/11/08 2:09:02 pm17/11/08 2:09:02 pm
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