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NEWS
THIS MONTH...
some big players and we will
Those factories that produce
hopefully keep on going this way.
“We guarantee the quality
low-end products will fi nd it hard
of our products to a high level,
to ride out the market shocks on
which is the only thing that
makes our products stand out.
an international front.
T_h is works for us on both the
domestic and the export market.
Quality is king. But working
Jack Sun: a f_i rm believer that the ‘Two
Track Development Theory’ works.
on two tracks gives us double
assurance when crisis comes.”
be a fruitful year for him.
“T_h e Crisis does have some
impact on us, and the shock to Out with the old…
the US market is much bigger Currently China’s domestic
than the European one,” reports market works better than other
Jack. foreign markets for Chinese
“We are showing an increased manufacturers – but there are
number of sales compared with still both established and newly
the same period of last year – but formed Chinese fi shing tackle
the order frequency and volumes manufacturers that would like to
show a decrease. move into the export game.
“However, we still could win One of the newly born
a good profi t this year, for we Chinese manufacturers who
under its own brands sell well in the Chinese domestic market have been working on two tracks is not willing to give his name
the world market. Being asked and many of them have already – the domestic market and the told us that he had just started
the reason why this is, Dazhi begun.” foreign market.” producing fi shing tackle for the
told TTW: “We have put a great “Before we entered the Chinese domestic market and
emphasis on quality control and international market, our should also start exporting in
high-end product production. Multiple markets products had been a famous 2009. He is preparing products
“It’s these two factors that However, there are also other brand in the Chinese market for now to exhibit at China Fish
help Mingyang to gain the trust companies who have a unique many year. T_h is gave us a high 2009 using his own designs.
and interest of our customers. theory of developing and are proportion in the market and Last year, TTW was told by a
And because of this we not successful in this crisis. a stable price system – because professional from this fi eld, that
only have repeat orders from Jack Sun, president of Dalian we had economy of scale. T_h is there would be “a big fi shing
our older and existing export Ocean Fishing Tackle Co, Ltd, diff erentiates us from those who tackle industry reshuffl e before
customers – but our reputation states that his company can just do overseas markets but long, and the weak would be
also keeps new enquiries coming remain in good health thanks ignore domestic ones. washed out. T_h e structure of the
in all the time.” to what he calls his ‘Two Tracks “So when the world crisis industry would rebuild”.
He continued: “T_h ose Development T_h eory’. comes, the good reputation of We’re sure that the big shuffl e
factories that produce low-end Despite the fact that the our products in China can help mentioned did not refer to the
products will fi nd it hard to ride customers of Ocean Sun us survive.” current global economic crisis
out the market shocks on an are widespread across both “And as for the foreign export – merely that this crisis has
international front. T_h at forces recession-hit North America and market, we have already won accelerated the shuffl e. Only the
them to turn their attention on Europe, this could still prove to some attention and orders from fi ttest will survive.
JANUARY 2009 | TTW 11
P10-11_TTW_01_News.indd 2P10-11_TTW_01_News.indd 2 17/11/08 1:56:25 pm17/11/08 1:56:25 pm
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