NEWS
THIS MONTH...
Fish & Fly brand set to
soar following buyout
POPULAR UK online fl y
fi shing magazine, fi shandfl y.
Cold-weather testing has high points
– as Airf_l o’s Gareth Jones shows.
com, has acquired the rights and
title of its American print-
Airfl o develops USP?
based counterpart ‘Fish & Fly
FLY LINE company Airfl o
Magazine’.
is developing a new range of
T_h e move will see the UK
lines that are designed to give
operation purchasing the rights
premium performance in cold
from American publisher
Tom Pero: editor of the highly
weather.
Turnstyle Publishing Company
Richard Hewitt: chairman of Fish &
Fly in the United Kingdom. acclaimed US ‘Fish & Fly Magazine’.
Airfl o’s Gareth Jones said:
in a bid to create a more global
“We are experimenting with
brand. Hewitt also spoke with TTW: fi shing brand.
some ‘ultra-supple polymers’ and
President of Turnstyle “We have long admired ‘Fish & “We are confi dent that the
the results to date have been well
Publishing, Clayton Morris, Fly Magazine’ and the work of addition of this superb magazine
above our expectations.
announced the development: founding editor and publisher, to our successful websites and
“Anglers that fi sh in cold
“We are delighted to see the Tom Pero, and his talented forums will bring big benefi ts
weather have never really been
USA and UK Fish & Fly colleagues. It’s a beautiful, top- to our online fl y fi shing
catered for in the line market,
brands joining quality publication communities, subscribers and
but we aim to change that.”
forces because it’s featuring adventure trade partners.”
Expect to see Airfl o’s new
clear from our fl y fi shing for T_h e next issue of ‘Fish & Fly
lines during 2009.
negotiations that the genuine enthusiasts Magazine’ will be published by
new owners have like us. the time that you read this, and
Portuguese brand
the passion and “Acquiring this the brand looks set to grow in
enthusiasm to build award-winning title 2009 and beyond.
takes on N. Ireland
on achievements to is a dream come
PORTUGUESE tackle
date.” true for us, and will
Contact
brand Vega has appointed two
Chairman of accelerate our plans
Fish & Fly UK
distributors in Northern Ireland.
Fish & Fly in to build Fish & Fly
E-mail: info@f_i shandf_l y.com
Canavan Country Sports and
the UK, Richard into a worldwide fl y
Web: www.f_i shandf_l y.com
Smith & Co Fishing Tackle will
distribute Vega’s specialised sea
fi shing products in the territory.
“Hard work, commitment
Eyewear fi rm look to new sales rep
and persistency in the strategies EYEWEAR specialist Flying Fisherman will be expanding its
we had outlined allow us, once distribution in the Midwestern United States thanks to a deal agreed
again, to reach the objectives with rep group, the Cullerton Company.
we set out for, even in times of Newly appointed Cullerton, based in Illinois, will be representing
diffi culty like the ones we’ve Flying Fisherman’s products in Michigan, Wisconsin, Minnesota,
been having in the international Illinois, Indiana, North Dakota and South Dakota.
scene,” Vega offi cials said. Flying Fisherman company president, Pat Sheldon, said: “T_h e
Vega is looking to grow its Midwest has always been challenging for our distribution. But we
reach on the international scene. believe that we’ve found the agency with the most comprehensive plan
Distributors are invited to to help us do a better job.”
contact the company. Cullerton’s president, Bill Cullerton, echoed the positive vibes over
Contact
the agreement saying: “We’re impressed with the Flying Fisherman
line and glad to be a part of the sales team.”
Vega
Further changes in the Flying Fisherman sales ranks will see Tim
Contact
Tel: +351 219 617 455/6
Bailey and Associates, which represents the company in western US
Flying Fisherman
Fax: +351 219 617 457
and Canada, expanding its coverage of the country from January 2009
Tel: +1 305 852 8989
E-mail:
to include Texas, Arkansas, Louisiana and Arkansas.
Fax: +1 305 853 0100
paulo.soares@mundinautica.com
To view all of the Flying Fisherman sales representatives, visit the
E-mail: linda@f_l yingf_i sherman.com
Web: www.vega.com.pt
company’s website.
Web: www.f_l yingf_i sherman.com
22 TTW | JANUARY 2009
P22-23_TTW_01_News.indd 1P22-23_TTW_01_News.indd 1 17/11/08 2:00:07 pm17/11/08 2:00:07 pm
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