NEWS
All pole spares will, however, and the anglers use very similar
be housed in the UK – and all tactics. So it’s easy to see why
admin will be based in the UK Italian companies can, and often,
too. It’s important that the dealer do well in the UK.
has an English contact – based In the UK, the match fi shing
in England. T_h at’s John Taylor’s scene is very big and defi nitely
job! If someone breaks a pole carp oriented and that has led
section they need to speak to to us developing and delivering
someone in England at once some specialised kit for this.
– and have that new section with But that scene is now growing
them as soon as possible. in Italy too – so we could well
see some of the UK-developed
Clearly the UK is an important tackle coming back to Italy in
market for you? time.
T_h e UK is one of the biggest, if
not the biggest, market for us in And the Italian home market
the whole of Europe. – how is business?
T_h e UK has a certain quality It’s a funny one. Last year – 2008
about it – if you succeed in the – has been okay despite the
UK marketplace you command media’s scaremongering. But it
a lot of respect in the industry. was not a patch on 2007. T_h at
T_h e market is very competitive was a real vintage year for Italian
and tough. fi shing tackle businesses.
The UK has a certain quality about it – if
you succeed in the UK marketplace you
command a lot of respect in the industry.
The market is very competitive and tough.
Why does success in the UK market I think if you look at 2009
help you in other countries? – with the recession – it won’t be
I think some of this stems good. But I prefer to view these
from the success of the things over a fi ve-year period.
England national team on the And I think that over this period
international market. T_h e UK it will be okay.
and, certainly, England is seen as
an innovator in the market – this Where else do you currently export
is why the national team does so to Roberto?
well. English anglers command Currently the Trabucco brand
a lot of respect. T_h ey are seen as sells in 49 countries. Our biggest
using the right equipment so if markets are Italy and eastern
your brand sells there – it must Europe – but we sell as far afi eld
be right. T_h is then has a knock- as Russia and Africa.
on eff ect in Europe. With such a massive selection
You see similar in Italy. When of products it’s inevitable that we
the Italian team prospers – the have something perfectly suited
home market prospers and to, probably, most countries on
Italian brands also sell well earth.
across Europe. T_h e trade benefi ts T_h e UK will become an
on the back of a national teams important market for us and in
success, certainly in match time I hope that it actually could
fi shing. be our biggest single market. It
certainly has the potential.
What similarities do you see
between your home market and
the UK?
Contact
Actually there are many, many
Trabucco
similarities between the UK and
Tel: +39 0521 618 000
the Italian markets. Many of the
Fax: +39 0521 617 032
items used are very similar. Long
E-mail:
info@trabucco.it
rods, similar reels, similar poles
Web:
www.trabucco.it
JANUARY 2009 | TTW 45
P44-45_TTW_01_News.indd 2P44-45_TTW_01_News.indd 2 17/11/08 2:09:07 pm17/11/08 2:09:07 pm
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