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NEWS
THIS MONTH...
Bass Pro
streamlines website
BASS Pro Shops has redesigned
its website, www.basspro.com, to
make online shopping easier. T_h e
website was launched in 1996.
T_h e company, based in
Missouri, USA, has added new
departments to better represent
the full assortment of products
More and more girl scouts in
available and to build add-on
the US are trying f_i shing.
sales of related equipment.
Customers can select products
FishHer CEO develops
by brand, price range, and size.
T_h e check-out process also is
more streamlined.
“Our objective was to create
Girl Scouts fi shing class
an online experience equal
to our retail stores,” said Tim
Scott, director of direct sales and
operations for Bass Pro Shops.
“T_h e new basspro.com combines
the best design, outdoor content,
ANGIE Michaels, founder and CEO of FishHer, them to fi sh and helps participants of the and user-friendly online
is trying to persuade the Girl Scouts of the USA to programme meet a new Girl Scout initiative for shopping.”
establish its fi rst fi shing badge. sports. Angie developed the two-hour Go Fish
She says a pilot programme in Nebraska Girls! programme with help from the Omaha-
attracted 122 scouts from the Omaha metro area Westmont Elementary School Girl Scouts.
in October. It was supported by a grant from the T_h e fi rst hour is Fishing 101 in an outdoor-
Recreational Boating and Fishing Foundation’s classroom environment and the second hour is
(RBFF) youth initiative with help from employees hands-on fi shing.
of Cabela’s, Recycled Fish and Angie’s company, Angie applied for the grant from RBFF last
FishHer, a manufacturer of tackle and accessories spring to help fulfi l part of the FishHer mission
for women and girls. statement “to empower women and girls in the
Each girl receives a take-home rod and reel, sport of fi shing through education.”
ASA adopts stance
tackle box with bobbers, hooks and weights, a She expects Go Fish Girls! to spread across on Wallop-Breaux
knot-tying card, fi sh-identifi cation book, Nebraska Nebraska, making it available to 14,000 Girl THE American Sportfi shing
Fishing Guide, Nebraska Trail Tales magazine Scouts. More than 700 girls in the state have Association (ASA) has adopted
(fi shing edition), a Go Fish Girls! Girl Scout patch graduated from the programme in the past 18 a formal position on the Sport
and a State of Nebraska youth fi shing license. months. Fish Restoration and Boating
Go Fish Girls! is now, offi cially, a Girl Scout Angie plans to meet with Girl Scouts of the Trust Fund (Wallop-Breaux)
Spirit of Nebraska-approved programme that USA offi cials in Washington, DC, to promote a re-authorisation, which will
introduces girls to the sport of fi shing, teaches national Go Fish Girls! fi shing badge. come before the new 111th
Congress in the USA.
Irish company looks further
A key point in ASA’s position
is that language should be
included in the re-authorisation
that reduces a state’s
WELL-known quality fl y volume and quality terms apportionment by the percentage
fi shing outfi t T_h e Donegal Fly throughout the UK and Ireland, of waters closed to recreational
Co, is looking to expand its they are tied to very exacting fi shing for reasons based on
horizons in the direction of the standards. other than fi sheries science,
Scandinavian market. “T_h e range includes all of the
Expanding horizons: Steve O’Dea
excluding national security.
Donegal Fly boss Steve most popular patterns dressed on T_h e fund is the main source
O’Dea is looking to speak hook ranges varying from trebles
complete merchandising system
of funding for state wildlife
with agents and distributors through to Salar Doubles and
for POS brand promotion.
and natural resource agencies
interested in carrying its range of Scandinavian Fur Wing Tubes.”
Contact
in the United States and is
salmon fl ies, which includes the T_h e World Range patterns are used for fi sheries management
award winning ‘World Range’ of unique in the sense that they are
Donegal Fly Co
and other angling and boating
premium salmon products. individually packaged, allowing
Tel: +353 7495 60871
programmes. Funds are
He told us: “T_h e fl ies are for the fl ies to be barcoded
E-mail: steve@donegalf_l y.com
appropriated to the states based
already market leaders in both individually, as well as having a
Web: www.donegalf_l y.com
on licence sales and water area.
26 TTW | JANUARY 2009
P26_TTW_01_News.indd 1P26_TTW_01_News.indd 1 17/11/08 2:03:42 pm17/11/08 2:03:42 pm
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