Tackle Trade World Jan09

NEWS
Pure Fishing builds
new warehouse
PURE FISHING is building a
400,000 sq ft North American
distribution centre in Kansas
City, Missouri.
T_h e development site is
located in the Skyport Business
Center, adjacent to the Kansas
City International Airport and
minutes from the interchange
of Interstates 435 and 29.
T_h e facility completion was
scheduled to be in the fall of
2008.
T_h e building is expandable
by 50 per cent to meet Pure
Fishing’s future distribution
needs, according to Keith
Stauber, senior regional director
of First International Realty, the
builder.
“T_h e Kansas City facility
It’s the dawn of a
is a strategically signifi cant
new era for Silstar.
investment in our operating
consideration that we have an distributor straight from Korea
platform, which will enable us to
initial assortment of more than “T_h e goal is to reach the
better serve our customers across
100 rod series able to satisfy all European market with the
North America,” said Terry
the countries. best prices possible and, at the
Carlson, CEO of Pure Fishing.
“We plan to increase this step- moment, all our eﬀ orts are
“T_h e centralised location of
by-step following the suggestions concentrated into this direction,”
this modern distribution centre
coming out from the various added Francesco.
will ensure better customer
distributors. It will be possible
service to our retail partners and
to tailor all Silstar products to be
Contact
that our products are in stock
country specifi c.”
Silstar
when our customers need them.”
Silstar product will be
Tel: +39 0294 602 533
shipped under the strict control
E-mail: info@silstar.eu
of Francesco direct to the
Web: www.silstar.eu
PRADCO buys
Moneylures
Daiwa opens Vietnamese factory – will others follow?
PRADCO-Fishing has acquired
Moneylures.com, based in
Phoenix, Arizona, the maker
amount of co-operation between of the Money Minnow and Fat
the Vietnamese and Japanese Money Minnow swimbaits.
governments. “Soft-plastic swimbaits are
“T_h e Vietnamese people tend the absolute hottest product
to be well educated and highly category on the market,” said
skilled.” Andy Carroll, director of sales
Daiwa is just one of many and marketing for PRADCO-
Japanese companies making a Fishing. “With the acquisition
new home in Vietnam, with of Money Minnow, we have
electronics and manufacturing
Daiwa’s new factory
leapfrogged our competition.”
giants following suit.
in Da Nang, Vietnam.
Andy considers the Money
Daiwa Sports in the UK has products for us and the quality is Minnow to be the next
been one of the fi rst to receive unbelievable. generation of soft-plastic
product from the factory and is “Having the factory available swimbait, and he pointed out
very impressed with the quality. to us means that we can now that a special belly slot makes
Tomoaki Komatsu, managing get Daiwa product to users that this bait easier to rig than
director of Daiwa Sports, told would never have been able to any of its predecessors. “T_h at
us: “We are currently using the aﬀ ord the brand – and quality translates into more consistent
factory to produce low-end products at that.” performance,” he said.
JANUARY 2008 | TTW 05
P04-05_TTW_01_News.indd 2P04-05_TTW_01_News.indd 2 19/11/08 1:51:06 pm19/11/08 1:51:06 pm
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