P86-87 MBAS8 Reg Foc LAm V6 15/4/08 12:20 Page 291
Business School Review
International centre, Bogotá, D.C. the capital city of Colombia,
“Decision makers who acquire and develop understanding
of globalization issues will be in position to build sustainable
and competitive companies.”
3. Corporate Social Responsibility, (CSR), in Latin America is vital for the Suramericana (Colombia) are already innovating not only their product/
prosperity of the region. Governments are limited to bring benefits and service portfolio, they are innovating at the business model level. Cemex, for
services across all sectors of society (Latin America has tremendous income instance: finance from Spain, designs in Zurich; manufactures in emerging
and access-to-services asymmetries).Companies in Chile, Venezuela, economies and sells around the world.
Mexico, Brazil, Peru (and many others) which
have incorporated CSR in to their business Decision makers who acquire and develop
strategy are not only becoming good corporate
“Corporate Social
understanding of these issues will be in a
citizens, they are also achieving great business position to build sustainable and competitive
results and in more sustainable ways. Companies
Responsibility (CSR)
companies, become socially responsible
are not only making sales, they are building economic agents in the region, and project
markets, sustainable and efficient markets. CSR
in Latin America is vital
Latin American companies as solid and robust
initiatives include education, health, and in a global business context. MBA students
environmental protection.
for the prosperity of the
in Latin America, face challenges and
opportunities in the presence of globalization.
4. Business leadership and strategy at business
region. Governments are
concept/model level. Companies in the new
economy are still competing with good products
limited to bring benefits
and services. However a new trend, innovation
at the business model level, is rapidly emerging.
and services across all
Companies and organizations such as Cemex
and Bimbo (Mexico), Falabella (Chile), El
sectors of society.”
Costa Verde (Peru), Grupo Carbajal and
TopMBA CAREER GUIDE www.topmba.com 87
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