P18 MBAS8 Technology Edit 14/4/08 12:16 Page 3
Editorial
CAREERS
The Internet: The End of Intelligence?
What are the other possibilities? There is the
Pervasive Web which will be everywhere we go.
When your shaving foam is nearly empty and you
have no spares in the bathroom cabinet, your
computer will automatically find the best deal
online for you, and have them delivered to your
door. The Media Web will feature intelligent
search from media files – you’ll be able to scan in
a photo or an mp3, and will be presented with a
list of related items from the same artist – gigs to
book tickets for, music to download, blogs to read.
However, the widespread assumption is that
it is the Semantic Web that will take hold. This was
in fact, Tim Berner-Lee’s ultimate vision, and will
be an evolution in intelligent technology. It would
see search engines reading web pages for the user.
The user – or at least the intelligent element of the
user - would pretty much become defunct. An
already emerging example is the BlueOrganizer
from AdaptiveBlue (http://www.adaptiveblue.
com/) – which ‘reads’ a web page, then finds other
sites with related info.
Semantic Web agents
Let’s look at a widely-used example, originally The one saving grace is that educational professional, which benefits professionals and
sourced in an article co-authored by Berner-Lee. institutions and employers have jumped on the employers,” says Clint Heiden, CEO and
We take imaginary girl named Lucy, whose bandwagon and are also looking ahead - from the Co-founder of VIsualCV, Inc.
mother has just been told by her doctor that she admissions process to the classroom to a career.
needs to see a specialist. "At the doctor's office, Webcam interviews are now an option at a few Future generations
Lucy instructed her Semantic Web agent through business schools, and even compulsory at So future generations will be born into a world run
her handheld Web browser," we read. "The agent Georgia’s Terry College of Business, whilst virtual by computers, where they don’t need to think. And
promptly retrieved information about Mom's workplaces are now a reality in the classroom. imagine a society without thought. Some parts of
prescribed treatment from the Wharton, Harvard, Stanford the world would be the first to put their hands up
doctor's agent, looked up several Webcam interviews have developed virtual online and claim that this has already begun. Is this our
lists of providers, and checked for
are now an option at a few
environments in line with their future? And if it is, what future generations would
the ones in-plan for Mom's
business schools, and even
case studies. Professors can intelligent technology breed? Where will the
insurance within a 20-mile radius
compulsory at Georgia’s
monitor every move to help with next generation of entrepreneurs come from?
of her home and with a rating of tuition – and also a great tool for The cumulative effect becomes apparent - a
Terry College of Business,
excellent on trusted rating employers to see if theory can be gradual disintegration of the virtual and real worlds
services."
whilst virtual workplaces
put in to practice as part of an simultaneously.
Lucy's Semantic Web agent
are now a reality in the
extended interview process. And The fact is that we can’t predict anything. We
can also check potential appoint- classroom. Wharton, we now have the Web 2.0 CV - simply don’t know what lies ahead. These
ment times against her mother's
Harvard, Stanford have
Visual CV (www.visualcv.com). supposed geniuses somehow failed to predict that
busy schedule, reschedule other
developed virtual online
This brings the Internet to the the year 2000 would follow 1999! The suggestions
appointments if need be, and
environments in line with
web, and is being is being offered made above seem absurd, distant, and not very
more—all on its own, without
their case studies.
to MBA graduates and profession- likely. Perhaps scary. But are they that far removed
help from Lucy. Just consider the als, who can creative an interac- from the possible reality? As Stephen Fry said,
endless possibilities. It could book tive CV. “By turning the resume “The Internet’s all around us and it connects us all,
your holidays for you or arrange a business trip. into an interactive, online multimedia document, and therefore is as good or bad as humanity is.”
The question of whether or not everyone would you get a much more comprehensive view of a
want this control taken away from them is a
different issue altogether
“By turning the resume into an interactive, online
The future of humanity
multimedia document, you get a much more
With regard to the effect on humans, we are
talking about the possibility of computers not just
comprehensive view of a professional, which benefits
acting for you – that is already done – but thinking
for you. So what function would the brain play
professionals and employers.”
and how could this impact on society? As
mentioned earlier, I think you have to look at
future generations here.
20 TopMBA CAREER GUIDE
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