P12-13 MBAS8 Work US V6 8/4/08 14:49 Page 2
Executive Interview
CSR & DIVERSITY
BT – Putting CSR at the top of
the agenda.
James Donald talked to Janet Blake – Head of Global Corporate Social Responsibility,
BT Global Services and Mary Jo McFadden – Diversity Manager, BT Global Services
eleconferencing. The ability to
T
have a meeting without travelling.
Saves time, saves travel expense
and saves the environment as it
cuts back on fuel emissions. A very
neat solution, and a very neat way of summing up
BT’s corporate social responsibility (CSR) agenda.
“BT’s teleconferencing products are aimed at
stopping people flying, which obviously affects
climate change,” explains Janet Blake, head of
Global CSR at BT Global Services. “But we also
see the rise of teleconferencing as a great business
opportunity for us. As we help more customers
with these products, our business can grow.”
This is the key to BT’s CSR policies – help
save the world and make money at the same time
- and is included in their CSR Leadership Panel’s
remit that BT needs to: “develop innovative new
products and services that will meet shareholder
expectation and help explicitly to build a more
sustainable and equitable world”. BT’s CSR
Leadership Panel, chaired by Jonathan Porritt,
founder and director of Forum for the Future,
gives BT a global perspective on what to focus on
in the future and makes an annual statement on
Janet Blake – Global Corporate Social Responsibility, BT Global Services
BT’s performance.
the globe, and have over 106,000 employees. Their been number one in the telecommunications
CSR is embedded in the business size gives them a great influence, which is sector of the Dow Jones Sustainability Index for
“CSR has long been part of BT’s core channelled by their CSR policy, says Janet. the last seven years.
business,” says Janet. “In the 1930s we started “A big corporation has two hats – your own
developing equipment for hard-of-hearing responsibility to get your house in order, plus your We can influence
customers and making sure everyone had access position in the ecosystem of other companies. BT BT’s influence with its suppliers does not stop
to our services. Obviously CSR has moved on spends £6.8 billion around the world, with over at the way they produce hardware, they are also
from then, and rapidly grown in the last few years 20,000 suppliers – which gives us a great influence interested in who is doing the production. Mary
– but with all this growth, we still have to make a with them, so we can insist that they too are ethical Jo McFadden is Diversity Manager of BT Global
business case for any development. CSR is not an and green in everything they do. This can have Services: “We ask our suppliers for statistics on
add-on for the business – it is embedded at the a huge knock-on influence and have a much their staff breakdown, so we can look at things like
core of our business as we have to continue to grow greater impact than anything we could do just by gender splits. We can then influence the way they
in a sustainable way. Any business can only be ourselves.” BT itself has reduced its own UK carbon recruit and who they recruit.” Mary Jo believes
successful in a successful society and economy.” dioxide emissions by 60 per cent since 1996 and that diversity starts from the way employees
BT has grown to be one of the world’s has recycled 42 per cent of its UK waste. BT has are recruited for these companies and for BT.
leading communications companies, with their
major activities including networked IT services
“CSR is not an add-on for the business –
and local, national and international telecom-
munications services. BT started serving global
it is embedded at the core of who we are as we
companies in 1984 and today has 10,000
multi-site organisations as customers worldwide,
have to continue to grow in a sustainable way.”
of which 3,400 are multinational companies.
They operate across 170 countries around
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