P81 MBAS8 International Man.qxd 8/4/08 12:34 Page 1
Editorial
MBA
International management:
A Case Study
James Donald on what makes the best schools in the International Management specialization the best.
“Almost everyone in today's global world is solving at the international level. They provide the
impacted by international events. An MBA kind of deep immersion in foreign cultures that
graduate is even more likely to be directly can only come from doing business in another
involved in these events. Consequently, country.”
the international element and international Students from the USC Marshall IBEAR
understanding is critical for the future success MBA Program, now in its 30th year, also have the
of an MBA student,” says Dr Janet Shaner, chance to study and work abroad, including inter-
Director of MBA Marketing at IMD in national consulting projects for a Global 1,000 cor-
Switzerland. The whole IMD program is based poration: “As part of the IBEAR MBA students will
around international management – it is not a gain international experience,” says Vice Dean
specialization – which explains their high rank- Doug Joines. “In Japan we were able to arrange for
ing in the QS TopMBA Global Recruiter’s Top them to visit a range of business, from entrepre-
100 Business Schools (for full details visit neurial start-ups - which are rare there - to big
topmba.com/research). companies like Sony. This represents a great
“Our objective is to be the ‘global meeting opportunity for the students.”
place’ so we bring students from all over the world
to learn together at IMD,” says Dr Shaner. The The Trojan Family.
IMD MBA program has 90 students from 44 dif- The reason Marshall is able to arrange these trips
ferent nationalities. Meanwhile INSEAD’s is because of their alumni – the Trojan Family.
reputation and position at number one is also They have 70,000 members, in 70 countries from
helped by its diverse student intake – and the fact the business school. “Having a worldwide network
they have a campus in Fontainebleau in France MBA program is our global residency, where of well-placed people who are willing to take your
and Singapore, with regular exchanges between students take on consulting projects for foreign call and help where possible is invaluable in
students. The 2007 MBA class had 882 students, organizations and Fortune 500 trying to do business, particularly when
representing 71 nationalities, all part of companies operating overseas,” you’re dealing with foreign operations.
Dean Frank Brown’s drive to “create the next says Jett Pihakis, Associate
“Having a worldwide
And the strength and range of the
generation of transcultural leaders”. Dean of MBA Programs at Trojan Family is a powerful thing,”
the McDonough School of
network of well-placed
says David Bloom, Associate Dean.
Helicopter view of business acumen Business. “Our students have
people who are willing
David Bach, Associate Dean of the
The skills that students learn in International worked with Credit Suisse to MBA at IE Business School in Madrid,
Management of finance, marketing and manage- study real estate demand in
to take your call and
sums up the strength of the alumni
ment across borders make graduates stand out to Dubai. They’ve worked with
help where possible
network: “The alumni groups are one
employers – especially multinational ones. Olga Pepsico to develop a fish-based of the most powerful tools a candidate
Molina, European Sourcing Project Manager of snack food in Vietnam. In
is invaluable in
can use in terms of career development
British American Tobacco Russia, says: “People South Africa, our students
trying to do business.”
and job searches. You will find that you
who want to be successful in multinationals worked with the country’s Inter- are often only one degree of separation
should demonstrate such skills as cross-cultural national Marketing Council to away from the company or sector you
savvy, understanding of the complexity of analyze American interest in the 2008 World Cup. are interested in, and that fellow alumni will go a
economic, political, cultural factors that are Georgetown’s global residencies give students a long way to opening doors or giving you the key
affecting the businesses and the capability to have hands-on experience with business problem tips and ideas to get in front of the right people.”
a helicopter view of your business acumen. We
expect that students with an MBA degree in
International Management possess these skills
“The skills that students learn in International
and, more importantly, have had the chance to
practice them during the courses.”
Management of finance, marketing and management
One way that many schools help students
practice these skills is by sending them abroad to
across borders make graduates stand out to employers”
study and work. “A hallmark of Georgetown’s
TopMBA CAREER GUIDE
www.topmba.com 81
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