P82&84 MBAS8 Global Top 100.qxd 19/2/08 10:49 Page 4
Editorial
Western institutes watch out
Yang, General Marketing Manager, Motorola
(China). "I think the attraction for these MBAs
is not the starting salary, but the growing
opportunity.”
Doing business in Asia
Several Asian schools are trying to differentiate
themselves by ensuring their content is more
focused on ‘doing business in Asia’. The cultural
requirements of selling, investing, holding
meetings, working with government in China,
or India, can be very different from the West.
Asian business schools are trying to capture and
emphasize their ability to teach these differences.
The emergence of Asian business schools
is putting pressure on European and North
American schools to remain at the forefront of
employers’ minds, who can only visit a limited num-
ber of campuses in any recruiting season.
INSEAD’s campus in Singapore ensures a high
component of Asia-relevant material within their
MBA for students who want it, as well as the
opportunity for students to spend time in
Singapore. Other European schools are focusing Flinders Street Station, Melbourne, Australia
on exchange opportunities to expose their students
to Asian business opportunities. students on to their MBA programs. Here in Schools report was developed by QS TopMBA as
Robert Joss, Dean of Stanford Business School, Europe we are developing new Masters programs an alternative to business school rankings. Yasiara
is focusing on “curricula reform to be more inte- for experienced candidates, while maintaining Ortiz, Admissions Director at MIP Pol. Di Milano
grated and focussed on the big issues, like the health the MBA as the preserve for more experienced believes, “whereas most rankings focus on salaries
of the globe and the health of people.” This is while professionals,” adds Santiago Iniguez, Dean of IE or student perceptions, the TopMBA.com survey
also being “committed to accepting more fresh Business School. provides a uniquely relevant perspective for the
graduates onto our MBA program because we are
competing with other graduate programs from
around the world. We recognize that there is a
“The rise of an elite cadre of Asian business schools
demand amongst employers for younger MBAs who
they can then mould.”
is underway, but will probably take another 10 years
Europe and the US are diverging
to be fully established.”
Reducing the entry age of MBAs is seen as short-
sighted by many European deans who believe it
dilutes what a quality MBA stands for. “Europe and Asian elite majority of applicants who seek an MBA to
the US are diverging in the development of man- The rise of an elite cadre of Asian business schools improve their career prospects, without creating a
agement education,” says Colin Meyer, Dean of is underway, but will probably take another 10 definitive ranking.”
Saïd Business School at Oxford University. “In the years to be fully established. At present the top
USA, business schools are accepting ever younger Asian schools still draw heavily from their Creating a shortlist
relationships with US and European schools, in Many factors should be considered when
terms of case-study content and faculty. There is creating a shortlist of business schools, for
still great variation in the quality of business example: career placement results, specializations,
education in Asia with a shortage of experienced return on investment, strength of faculty and avail-
faculty holding back the emergence of schools in ability of financial aid. The TopMBA.com
the region. Many Asian employers still cannot find business school search on www.topmba.com/
the quality locally and remain committed to scorecard allows applicants to create a personal-
hiring from North American, European and ized ranking based on these various criteria,
Australian business schools, for the time being. including the results of the Recruiter Survey.
The Global Recruiters’ Top 100 Business
84 TopMBA CAREER GUIDE www.topmba.com
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