MBAS8 MWB Edit V6 19/2/08 14:15 Page 3
Editorial
CSR
Humanitarian Corporate Development
The Profession: The Organization – Your deeply motivated
In the dynamic sphere of professional develop- employees are grateful for the experience and
ment, there are consultants, coaches, facilitators contribute to cultural development, PR &
and trainers continually seeking innovative and Communications. Brand awareness and
engaging approaches to experiential learning. domestic consumer loyalty is enhanced by
Efforts to synthesize reality-based experience have tangible corporate citizenship. Outstanding
shown us: professional talent is recognized, recruited and
- Lego blocks for leadership development developed further, with greater retention. Emerg-
- paper crafts for project management ing markets are engaged and understood in an
- ropes courses for communication holistic and sustainable framework.
- tango lessons for team-building
The impact of these scenarios is limited by the The Community – Members of the Host
inherent lack of authenticity in that any Community have an opportunity to break out of
‘challenges’ used to build skills are artificially poverty cycles and direct their own development.
created by the facilitator. Any sense of achievement Established NGO Partnerships ensure local and
is therefore dissolved when the employee leaves national sustainability of the project.
the conference room or retreat centre and cannot Authors of Firms of Endearment coined the
integrate their experience with their working term ‘share of heart’, which means to “earn a share
reality. of the customer’s heart and [they] will gladly offer
you a bigger share of [their] wallet. Do the same
The Organization: for an employee and the employee will give back
Organizational development is the sphere holding organizational challenges at the personal and with a quantum leap in productivity and work
together the macro-topics such as corporate professional level quality”. Employees, consumers, shareholders and
culture, effectiveness, social responsibility and - The DVD retrospective of the week gets played stakeholders are all human beings who decide a
spirit. Here is where we find core values designed at national training conferences and family company’s fate. The human ingredient of a
to reveal the humanity within the hierarchy. BBQs alike corporation is the bottom line. Authentic organi-
Consumer perception, brand association and zational development is a collateral benefit of
stakeholder opinions weigh heavily in this sphere, Viewing the aforementioned corporate deeper human development occurring in the
with large donations and well-crafted value- challenges through this lens of international person and the profession.
statements coming in response. However, these volunteer work has the following effects:
activities don’t make a tangible difference that The Person – has the “paradigm-shift-
employees and consumers can connect and align ing life experience” that so many
with. professionals, young and old, are
“Authors of Firms of Endearment coined the term
Aware that we’ve only listed challenges and looking for. This “personal search” is
‘share of heart’, which means to “earn a share of the
failed attempts thus far, we’ll try to brighten a growing reason for employee
the discussion. Let’s examine these challenges sabbaticals; Humanitarian work in a
customer’s heart and [they] will gladly offer you a
again in the context of humanitarian work in a marginalized region of our world bigger share of [their] wallet. Do the same for an
developing country. builds deep relationships, authentic
employee and the employee will give back with a
fulfilment and personal motivation.
To help create a mental picture we’ll use the
quantum leap in productivity and work quality.”
following criteria: The Profession – Innovative applica-
- A Work Team of 10 employees (Regional Direc- tion of professional skills is a daily requirement of
tors) travel to rural Belize for one week to work working in a developing country. Custom- Rob Mittelman and Benjamin Land co-founded
alongside host community members building a designed coaching and facilitation equips Team Exit West Corporate Development Inc. Exit West
school or other required infrastructure Members for ownership and integration of is a social enterprise delivering the experience of
- They stay at a locally-owned resort eating their experiences. Real challenges build real skills, international volunteer work to the corporate
regional cuisine each day developing real solutions, which affect real sector in a format which positively benefits all
- Daily Coach & Learn sessions address people. stakeholders.
www.exitwest.org or
info@exitwest.org
26 TopMBA CAREER GUIDE
www.topmba.com
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