P186-187 Aust V6 17.02.08 18/2/08 17:43 Page 262
Australia
The Brand Down Under
Australian schools are making business educators worldwide sit up and take notice.
Ross Geraghty tries to find out why.
n the 2007 Applicant Survey of 5,000 MBA Links to Asia
I
candidates attending the QS World MBA Australian MBA courses have developed close
Tour, Australia had moved up to 5th most Asian links, and most encourage their students to
popular study destination, behind the US, take electives or exchanges there. While Asian
UK, Canada and France. It displaced immigration has increased over the last 100 years,
Switzerland and Spain, particularly for the vastly so has the Australian diaspora, with a million
increasing number of Asian students looking to Australian nationals overseas. B-schools reflect this
study in an Anglophone nation and for whom cross-cultural trend. AGSM and MGSM both
Australia is closer geographically. Over one in four send students regularly to campuses in Hong Kong
respondents to the survey said they would consider and Singapore while MBS students visit China, as
studying their MBA there. well as Europe and the US in their exchange
On the cusp of both West and East, due to its programmes.
long European heritage and its location, Australia, Australian schools are finding its distant
“is uniquely placed,” according to Prof. John geographic location, often the cause of economic
Seybolt, Dean of Melbourne Business School depression in the past, a major advantage in the
(MBS). “It is a bridge between both cultures, current climate. Prof. John Glynn, of Sydney
perfect for students seeking exposure to the Business School University of Wollongong, says.
emerging Asia-Pacific markets in the comfort of “We live in a global economy and so there are
an international English speaking country.” many similarities but also many differences [from
However, Australia has not always been seen US or European schools]. We are closer to Asia
this way and even suffered something of an identity
Perth, Western Australia
and to issues such as the emerging economies
crisis during the boom years of the Asian economy, wonder that the number of Australian b-schools in China and India, and much better positioned
reluctant to choose independence, to position itself benefiting from their proximity to the Asia Pacific to bring these issues into the classroom.”
as a European outpost or a fully-fledged part of region, and gearing their courses towards those Prof. Marilyn Jones, of Queensland’s Bond
Asia. Asian politicians sensed this. Malaysia’s markets, has radically increased. University, indicates that the faculty in Australian
outspoken Prime Minister Mahathir voiced Sharyn Roberts of the Australian Graduate schools echoe this. “Australia, as the gateway to the
concerns in 2000. "If Australia wants to be a friend School of Management (AGSM), voices the Asia-Pacific region, attracts world-class academics
to Asia, it should stop behaving as if it is there to schools’ thinking. “Within the next 20 years the who are eager to share the benefits of that interna-
teach us how to run our country. [Australia] stands world’s two major economies will be China and tional experience with their MBA students.”
out like a sore thumb trying to impose its European India and it makes sense that the focus of learning The burgeoning reputations of Australian
values in Asia as if it were the good old days…" in business and management remains interna- b-schools have led to a progressive increase in
tional but with a specific focus on the Asia region.” applications from European MBA aspirants
Major business player
Modern Australia has seen influxes of
immigrants from Europe since the early 19th
“We live in a global economy and so there are
Century. More recently, businesses have
recognized its potential as a major Asia-Pacific
many similarities but also many differences
player whose future is inextricably tied with the
booming markets of that region. Australia, it seems,
[from US or European schools]. We are closer to
intends to profit from cultural and economic
involvement with both halves of the northern
Asia and to issues such as the emerging economies
hemisphere.
Sydney, Melbourne and, increasingly,
in China and India, and much better positioned
Brisbane are home to a number of regional
headquarters, such as Accenture, Deloitte and
to bring these issues into the classroom.”
PricewaterhouseCoopers. These companies value
the high level of education, quality of living and
Prof. Glynn, University of Wollongong
cost-effectiveness that Australia offers. Little
186 THE MBA CAREER GUIDE
www.topmba.com
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