P40-41 MBAS8 KPMG .qxd 25/3/08 11:17 Page 3
Executive interview
CSR & DIVERSITY
Why KPMG? The critical thing is not just the money but
KPMG is very attractive to me as it’s a truly global the culture. We need to ask, ‘is this an organiza-
organisation. There are 145 independent member tion that welcomes and supports diversity and
firms working under the KPMG brand and these citizenship? Do we reflect and look like the
aspire to common aspirations and values. And community of employees we wish to attract?
because those values are so intrinsic to the Do we support the interests and concerns of the
authoritative position KPMG holds in audit, employees we wish to attract?’
tax and advisory services, and because of the If you take a coterie of young MBAs, or those
conviction of leadership in KPMG, I thought this with accounting qualifications, and look at their
was a wonderful next step for me. interests, you’ll naturally find a wide array of
interests. But you’ll also find a passion for
What do you feel makes a good corporate environmental leadership, for equality, for fairness
citizen at KPMG? and justice, for a focus on the poor, to see diversity
A good corporate citizen is a member of our as a fundamental part of the way the organization
organization who feels an opportunity for works.
their skills to make a difference beyond their We need to be wholesomely creative, positive
standard job. The job can be incredibly and realistic to those we want to attract. The pay
consuming, especially in the audit and tax areas of levels are not that different within the industry.
our organization. There very long hours are The differentiator is the culture and we hope for
asked of people, as precision and adherence to the richest, deepest, most open, most supportive,
regulations are fundamental to that work. most genuinely compassionate and sensitive and
Despite that, we have people worldwide who citizenship-orientated culture.
enthusiastically look around them to get involved
in initiatives that stand alongside schools, support To what extent is the MBA a useful
head teachers and do important things like qualification?
reading with children. KPMG in the UK This firm is constantly working with global clients
announced a new Academy this week (January who are not just saying to us ‘we have a specific
2008) in partnership with the City of London discipline of issues, I’d like your advisory services’,
Corporation so we are attempting to put significant or ‘here is a tax issue we’d like you to advise us
physical structures in place, like the school with.’ They’re asking ‘how do we square up in areas
academy, alongside day-to-day initiatives to help of the world where there is conflict, fear,
children with effective numeracy and literacy misunderstanding, tension based on religious
programs. themes we care about. We make very vivid our ideologies. How shall we function in those areas
commitment to communities which is positive, to best develop our business?’
How do KPMG staff manifest this belief in responsible, proactive citizenship working alongside The MBA provides a roundedness and a
the firm’s CSR policies? agencies at the front line, taking initiative, richness of perspective that is not easy to pick up
An effective citizen at KPMG is one who looks being determined and proactive, pushing for by standard study. I think there is huge value to
at the firm’s values and constantly asks ‘given the policy solutions, pushing for practical outcomes, MBAs as they have a great depth, even though they
privilege of my position, the significance of my delivering personal time and delivering corporate have to continually train and develop into the
skills, the investment of this firm in me, the gift of engagement. That is what corporate citizenship company as part of our training and development
my talents, how can I bring that to bear to move at KPMG is about. for our staff.
the needle forward again to support people at
the margins of society, to take on the big and Do you think your CSR policies are one of Lord Michael Hastings of Scarisbrick was talking
challenging themes of our world and to make a the key reasons for attracting top MBA to Ross Geraghty. For part two of the interview,
difference’? talent to KPMG, or are high salaries more please register at
www.topmba.com and register for
important? a World MBA Fair to receive the newsletter.
What other initiatives have KPMG It’s an honest combination of the two, it’s
implemented? impossible to make a straight
As a small example, we’ve been running programs line differentiator. Of course,
“An effective citizen at KPMG is one who looks at the
in many member firms to increase awareness of everyone works to be paid
firm’s values and constantly asks ‘given the privilege of
energy efficiency issues, to be responsible about but there is a mountain
printing, about electricity and air conditioning, of choice for the kind of
my position, the significance of my skills, the investment
unplugging things from the wall, recycling paper talent we seek. All of the big of this firm in me, the gift of my talents, how can I bring
and so on. In the UK bins are taken away to be four are offering abundant
that to bear to move the needle forward again to support
replaced by central recycling bins on each floor. opportunities, as are other
Why? When you have to walk to a bin and put the accounting firms, profes-
people at the margins of society, to take on the big and
paper in it for recycling it makes you think very sional services, organisations
challenging themes of our world and to make a difference?’ ”
hard about what you are doing. Having a bin by in financial services and
the desk makes it too easy to just throw things away. those in the consulting area. There is a vast
There are lots of ways of helping our people plethora of companies queuing up for the talent
understand the impact of their behaviour on that is available.
TopMBA CAREER GUIDE
www.topmba.com 41
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