Business School Review
BEM- Bordeaux Management School
EUROPE
Wine MBA
School Statistics
Programme Type:
Part Time MBA
Joint Degree Programmes Offered:
MBA Only
Specialisation by Function:
General Management
Entry Requirements:
Bachelors’ degree or equivalent
Minimum work experience of 5 years
Fluent English
Candidates with a real international exposure
Candidates without experience in the wine
sector should have an imminent and detailed
project to enter the sector.
Specialisation by Industry:
Wine
Part Time Course Information
Start Dates:
January
Programme Duration:
22 months
B
EM- Bordeaux Management School was London (UK)-, the Wine MBA empowers its students
founded in 1874 by the city of Bordeaux, the to untangle the complex wine-business environment
Tuition Fee:
EURO (€) 25000 / Total Program Cost
Gironde General Council and the Bordeaux Chamber that industry leaders face.
of Commerce and Industry. It currently offers 12
Contact:
programs. With its 2,100 students and 16,000 It offers in-depth study of management disciplines
Isabelle Dartigues, Director of the Wine MBA
BEM- Bordeaux Management School,
alumni, BEM is one of the major “grandes écoles” and addresses both traditional and newer markets.
Wine MBA
in France. BEM is EQUIS and AMBA accredited, and Participants develop their leadership skills in an
680 cours de la Libération
France, 33405 TALENCE, Cedex
AACSB eligible. intercultural environment, and they learn to analyze
and solve complex business issues.
Tel: +33556842229
Fax: +33556845500
Our mission is to prepare non-specialized students An on-going, research-based dissertation analyzes
Email:
isabelle.dartigues@bem.edu for future professional experience, to train graduates for a wine-business issue and is defended at the final
Web:
www.winemba.com
specific professions or economic sectors (purchasing, phase of the Wine MBA.
logistics, risk management, real estate, quality, wine),
and provide in-service training for company managers The program’s disciplines cover:
who already have a considerable range of experience. - Management fundamentals (Wine Marketing,
The creation of the Wine MBA in 2001 has given Corporate Finance, Strategic Management,
an impulse to develop teaching and research in wine Supply Chain Management, Information System
management within BEM, with two postgraduate Management, Wine Economics)
programs (the Wine MBA meant for high profile - Managing People ( Personal and Career
executives and a Master in Wine and Spirits Management Development, Organizational Behaviour and
for students) and a dedicated Research Center. Management, Strategic Human Resource
The Wine MBA program is an international training Management),
program to face wine market globalization. - Wine markets.
Conducted in 3 major wine markets, representing
both the production and consumption sides of the The program is part time, with 6 sessions of two
industry - Bordeaux (France), Adelaide (Australia), and weeks each over a 22-month period.
Student Profile
The Wine MBA taught me about international finance,
negotiation, management and marketing, specific to
the wine industry. I could not have gotten the same
value from any other MBA program. As General
Manager of Broadbent Selections Inc., a wine importer
in California., I realize the Wine MBA has given me
the knowledge, tools and confidence I need to work
with the owner, our bank, our board, our controller, our
suppliers, our distributors and our employees. I can
The Wine MBA was the only program with a focus call on fellow Wine MBA graduates, program staff, and
on both wine and international markets. I started a multitude of networking contacts I made throughout
the program as Regional Sales Manager at a Napa the program. The Wine MBA is the best investment
Valley winery and soon took over all international I’ve make in my career and myself.
sales. After leaving and spending a year as a wine-
business consultant, I missed the winery environment. Ann Feely
I became UK Export Manager at the US division of General Manager
124
a multi-national wine corporation. This is when the Broadbent Selections, Inc. (USA)
investment in the Wine MBA really started to pay off.
MBACG Spring 08.indd 124 15/2/08 16:44:46
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