P18 MBAS8 Technology Edit 18/2/08 17:51 Page 2
Editorial
CAREERS
The Internet: The End of Intelligence?
The World Wide Web has evolved from a basic communication tool to an essential component
of everyday life in just ten years. With today’s generation already spending more time interacting
virtually than in reality, Web 3.0 may dilute the need for thought and have a dramatic effect on
society. David Nelkin looks into the details.
How far we’ve come
has around 260 million (well, according to
Wikipedia).
“There is no need for any individual to This demonstrates two things: the exponen-
have a computer in their home.” tial growth of the Internet – which means that the
- Ken Olson, 1977, President, potential intelligence within 2 or 3 years could be
Digital Equipment Corp. something we cannot even envisage at present, and
also (and hence the example of Wikipedia),
“I think there is a world market for the way users have come to rely on what they
maybe five computers.” are told. Having begun as a foundation for
- Thomas Watson, chairman of IBM, 1943. information sharing, the Internet now does as well speculate now, as even when this does
practically everything for you. come to ‘exist’ we won’t be any closer to knowing
So what lies ahead? As what it is.
Web 1.0 was a new era of global communication whereby
with many products, the
information could be passed almost instantly anywhere
Internet has developed No virtual world
in the world, Web 2.0 is the present – a user-controlled
versions. Web 1.0 was I’ve already touched on the possibility of there
and interactive environment, whilst Web 3.0 is the future.
a new era of global being no virtual world, just reality. And we must
communication whereby now look the other way. You can already chat
information could be online, book tickets, book holidays, watch movies
n 1990, Tim Berners-Lee’s dream of passed almost instantly anywhere in the and run your business, so where to next? What
I
connecting computers on a global scale world, Web 2.0 is the present – a user-controlled aspects of the real world are missing? The 3D Web
became reality as the World Wide Web and interactive environment, whilst Web 3.0 is is one of the spoken of possibilities for the future.
was born. By 1994 you could order from the future. It is, as yet, undefined. What is You can already see the tiles on your roof with
Pizza Hut online (the important things in unique about these versions is that they too are satellite images in Google maps, so is the day when
life), whilst Hotmail was launched in 1996. user-defined. They are not a physical entity. They you can wander the streets, pop in to your local
Subsequently gobbled up by Microsoft, it had don’t exist. Blockbusters and rent movies which aren’t even
generated over 30 million users by 1999, and now So let’s look at the reality of Web 3.0. We may at the cinema that far away?
18 TopMBA CAREER GUIDE
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