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Redemption | Canada
Bay Tek reveals
new distribution
US redemption specialist Bay Tek Games has agreed a new
partnership with Canada’s largest distributor, Starburst Coin
Machines of Toronto.
fter thorough testing, Bay Tek in its 40,000sq.ft game room. “It’s quite
and Starburst have reached impressive to say the least and always
agreement on an exclusive deal beneficial for us as manufacturers to get
with the all-new merchandiser, out in the field and learn as much as possi-
Road Trip, for the Canadian ble,” revealed director of Bay Tek’s sales &
market. The Canadian version of the game marketing team, Rick Rochetti.
is titled Road Trip’N and features only “We have been so impressed with the
slight modifications to the original. complete Bay Tek team during our consid-
Developmental and market testing erable dealings with them in connection
started earlier this year in March, while with the development, marketing and
the Canadian approval tests were testing of Road Trip’N. Their professional-
approved and finalised in July. During ism and dedication to innovation is exactly
those five months, the two organisations what our industry needs at this moment,”
worked together to make improvements to commented Len Keywood, president of
the game including game play and prize Starburst Coin Machines. “We look
capacity. “Starburst’s feedback and vested forward to a mutually beneficial partner-
interest early on helped craft what Road ship on Road Trip’N and other new prod-
Trip is today - a great merchandiser for ucts we hope to see from Bay Tek”.
their market and beyond,” commented The Road Trip’N units currently in the
product development project leader, Gina field continue to provide exciting results
Weyers. as Starburst works diligently at deploying
To show their appreciation an actual more units into the market. The
road trip took place on Septem- game’s three-tiered
ber 1. Bay Tek’s prize system is
CEO, Larry Tre- attracting
ankler, drove the players not only
714 miles from in Canada, but
Pulaski, Wiscon- across the
sin to Toronto, globe. High-end
Canada, and with prizes have
the help of Rick proven to work
Rochetti, Gina in merchandis-
Weyers, and Holly ers over the past
Meidl, the four- few years and
person crew pro- Road Trip con-
vided Starburst’s tinues to utilise
employees with a the high end
traditional Wis- prizes while
consin Brat Fry. introducing a
“A lot of valu- medium prize
Experience something totally different!
able information level, allowing
was exchanged for more
and even better, winners which
immediate helps create
funwin – the first ONLINE GAME PLATFORM
actions have been more players.
especially developed for the coin-op branch. Cash
taken since the “The game play
meeting on is fun and adds a
in on attractive skill-games with the opportunity
behalf of both lot of entertain-
parties,” stated ment value,
for cash winnings. Assure your share of the big
Bay Tek’s Larry lasting on online games market now by setting up funwin.
Treankler. average a
After the minute and a
meeting, Bay half, but it’s all
The new trailblazer made by funworld.
Tek was able about the mer-
to fit in some chandise,”
location added market-
visits, includ- ing manager
ing a tour of Holly Meidl.
Starburst’s “Road Trip has
entertain- proven to be a
ment mecca, great compli-
Playdium. ment to other
This location merchandisers
sits on 11 in locations as it
acres in Missis- adds variety to the
sauga. With a mix.”
vast array of indoor and outdoor For Bay Tek and Starburst, it
activities, the centre hosts over 220 games seems, the trip has just begun.
GamesWorld | 9 | October 2009
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