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“It’s the geographical mix of innovators on show at Earls Court that
makes the proposition for visitors so appealing.” Emma Green Show Director | IGE
EUROPE: VENDING SURVEY REPORT BY ALEX LEE ROUND UP
Major vending market and
World
consumer survey published
IN BRIEF
The European Vending Association has teamed up with business information and market research organisation
US In Massachusetts, the
Outdoor Amusement Business
Datamonitor to prepare a comprehensive European vending market and consumer survey. Association recently filed a suit
against the Massachusetts
Department of Public Safety to
prevent the DPS from implement-
recently pub- Austria, Belgium, the Czech tugal, along with Russia, Slova- ing an additional fee structure on
A
lished vending Republic, Denmark, France, kia, Spain, Sweden, Switzer- EVA Survey: Key findings and highlights amusement interests in the Com-
survey which has Germany, Greece, Hungary, land, Turkey, the UK and monwealth. The International
uncovered a the Republic of Ireland, Italy, Ukraine. Amusement and Leisure Defence
number of key the Nether- Designed to offer an in- • In Europe, 295 million been driven by consumers Association has claimed that such
facts and statistics regarding lands, depth understanding of the people use a vending who seek a break during the fees were a tax, were unautho-
the sector’s progress has Poland sector, it identifies the main machine at least once a day and look for an indul- rised by the existing statute and
been hailed as an and Por- drivers and barriers affecting week, according to the gent snack to help escape were contrary to the Massachu-
important document the vending industry and survey. the pressures of daily life. setts and US Constitutions.
by the European analyses consumer • The vending industry’s Consumers are also pur- IALDA’s David Daly said: “We
Vending Association. trends. ability to provide product chasing vending products obtained the preliminary injunc-
“We are very satis- The study provides solutions conveniently is its for a quick and readily- tionrecently. The preliminary
fied with the result of a market analysis sup- key competitive advantage available energy boost. In injunction maintains the status
the survey,” said ported by in-depth versus other channels. order to satisfy both of these quo, and prevents the DPS and
Catherine Piana, interviews with EVA However, in order to recruit needs, consumers most the Massachusetts Executive
director general of members and an non-users into the vending commonly purchase a hot Office of Administration and
EVA. “It certainly will online survey of channel and retain existing drink. Finance from implementing and
add value to the EVA vending operators, as users, it is imperative that • Industry experts have collecting the inspection and re-
and the national asso- well as consumer analy- more effort is placed on identified that consumers inspection ‘fees’ until the court
ciations, as we finally sis based on surveys ensuring the purchase are increasingly demand- renders its final judgment on the
have detailed figures with 9,100 consumers process is more convenient ing vending machines serve issues raised by the OABA.”
to defend the interests that focuses on atti- through ease of payment, drinks in larger volumes to
of the industry.” tudes, purchase behav- increased footprint of compete with coffee shop ITALY AAMS, the Italian gaming
Among other iours and vending machine locations and options. regulator, has sent the technical
things, she predicted, experience. ensuring availability of • As consumers are more ordinance for the latest VLTs - the
the survey will enable The combined products through fully exposed than ever to a new gaming terminals that will be
EVA to lobby more results of the market stocked machines. myriad of choice from dis- introduced to the Italian market
effectively on and consumer analysis • Operators believe a wider tribution outlets competing from next autumn - to the Euro-
vending’s behalf, and forms a timely market availability of payment against it, the vending pean Commission. The status
will prove helpful in assessment and offers systems would increase industry needs to offer quo period will end on 26 Novem-
making recommenda- actionable recommen- revenues, but several barri- more variety of products ber but the testing phase of the
tions to the industry. It dations for vending ers exist for introducing stocked and pay attention to new games - a two month period -
will be updated annu- stakeholders looking to more cashless systems. ethical, sensory and health will commence in October. Simul-
ally. maximise the most lucra- • Across Europe, sales in credentials. taneously, the AAMS also sent a
The study consists of 21 tive opportunities in the the vending industry have proposed set of new rules to
individual country reports: vending industry. govern online gambling hosted in
the country to the Commission,
outlining a new gaming mode enti-
tled ‘Cash Gaming’, with a
Portuguese gambling
maximum prize of E250.
UK It appears that January’s
monopoly ruled legal
London Earls Court exhibitions,
ATEI and IGE, will once again rep-
resent the most comprehensive
co-located gaming and amuse-
ments events in the international
The European Union’s highest court recently ruled that a
calendar. Five months ahead of
the international spectacular
Portuguese state-run charity’s gambling monopoly is legal if it aims opening its doors to buyers from
to combat criminal activity.
100-plus nations, the shows are at
80 per cent capacity with a total of
240 exhibitors from 40 nations
T
he European Court of fessional football league objectives invoked by the now contracted.
Justice (ECJ) has ruled and accompanying adver- Member State concerned, European Court of Justice: ruled in favour The spread of exhibitors
that Portuguese gam- tising activities were illegal and they must not go of Portuguese gambling monopoly includes companies involved in
bling monopolist Santa because of Santa Casa’s beyond what is necessary in low stake high volume gaming,
Casa da Misericórdia de monopoly in providing on order to achieve those land-based casinos, remote
Lisboa can continue its and offline lottery and objectives. In any event, teries on television, radio freely across the bloc’s gaming, lotteries, betting and the
work, providing it looks to betting services in Portu- those restrictions must be and the internet, fined the borders. broadly based leisure and amuse-
curb criminal activity. gal. applied without discrimina- Liga E75,000 and Bwin The court hearing the ments sectors.
The ECJ rendered its According to the ECJ, the tion.” E74,500 for infringing on its case decided to ask the ECJ
judgment in a case involv- Portuguese monopoly may The Direccao do Departa- monopoly, according to to give its interpretation on
ing bwin and the Por- comply with Community mento de Jogos da Santa Dow Jones. Liga and Bwin the application of EU law.
tuguese football league law under certain condi- Casa de Misericórdia de appealed these fines before The Luxembourg court
versus Santa Casa. Santa tions, but restrictions Lisboa, a Portuguese state a Portuguese court, ruled that free movement of
Casa claimed that bwin’s imposed by a Member State charity that has a broad arguing that EU rules goods and services can be
sponsorship agreement “must be suitable for national monopoly covering ensure companies can restricted if the public
with the Portuguese pro- achieving the objective or electronic betting and lot- provide goods and services interest is at stake.
GamesWorld | 23 | October 2009
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