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“We are thrilled to act as LottoTech’s exclusive technology provider
for the execution of the Mauritius national lottery.”
Jaymin Patel CEO | GTech
Poker | World
Making every
night a poker night
Nova Productions’ PokerKard can lay claim to being one of the most interesting amusement gaming
concepts launched over the past few years. Now, amid the global economic slowdown, the company’s
Peter Robinson explains why innovation should remain at the forefront of the industry mindset.
ames World: For ing from the cash box. It is of time and will continue. GW: Could you explain your call one morning saying that
many compa- hard work, and attempting However, what the whole relationship with Crown and four women had been seen
nies, 2009 will anything new is difficult. We industry needs is more TCS? playing PokerKard in a loca-
forever be have discovered that a great diversity and better prod- PR: Crown is our UK distrib- tion on a Sunday afternoon.
remembered as deal of misconceptions are ucts. It is not easy to accom- utor of amusement-only Say no more.
an extremely difficult surrounding PokerKard. It plish, I can testify, but one PokerKard and recently Tony
trading year. How has busi- does take time to break must strive to do better. Eyre has come on board to GW: What do you have
ness been for Nova Produc- these down and expect it to oversee the UK. TCS John planned for the remainder
tions during the economic be steady progress in the UK GW: Being a chip-less and Huxley is the worldwide dis- of 2009 and beyond?
downturn? What strategies croupier-less product Pok- tributor for the casino Pok- PR: We will continue to
have you put in place to GW: Do you feel manufac- erKard would be well suited erKard, which is being export and talk to UK oper-
weather the storm? throughout the amusement turers should take Nova’s to non-pub venues - cruise shipped worldwide. ators about the opportu-
PR: It has been a difficult year for industry as being one of the lead and strive to become ships, for example. Have nity that is there for them
everyone and Nova is no excep- most ambitious projects to more creative? you pursued installation in GW: Do you have any infor- to get involved with Pok-
tion. However, we have by hard date. In a way, it has had to PR: I believe all manufactur- other venues? mation on who is playing erKard. Distributors and
work and luck managed to trade re-invent the habits of pub- ers are striving to be creative PR: Yes we have PokerKard PokerKard? It has been well operators are buying into
better than average, which is goers - is it working as a but are forced to imitate in locations where people reported that more and the fact that it’s an enter-
unusual, I am informed by other concept? other companies’ products who want social entertain- more women are playing taining video game that
companies in our business. PR: We are very pleased with due to commercial pres- ment and we plan to provide poker - has this filtered gives players more game
the results and the intelli- sures. This is something that them to any location that fits down to your product? time for their money than
GW: PokerKard is renowned gent operators are benefit- has gone on since beginning this bill. PR: Absolutely, I received a any AWP would.
Management Systems | Europe Swine Flu | Argentina
Embed continues
Swine flu pandemic hits
European expansion
Argentine gaming sector
A number of new
management of customer THE EFFECTS OF THE H1N1
redemption transactions. VIRUS ARE BEING FELT
customers across It also features customer ticket ACROSS THE ARGEN-
Europe are benefiting
banking and loyalty features and TINEAN GAMING INDUSTRY.
from the successful
management and monitoring of Several casinos and bingo halls
game payouts for both ticket and have been forcibly closed in
installation of
direct vend prize games. Argentina after health authori-
Embed’s ever-increasing ties declared a state of emer-
presence in European markets gency following the continued
Redemption Pro was further strengthened in Sep- spread of swine flu across
tember when the company several parts of the South Amer-
announced the opening of a new ican country
office in the UK. Buenos Aires health officials
Adam Steinberg The office has been estab- have temporarily shuttered a
lished to better service Embed’s number of gambling venues in
ustralia-based provider of rolled out to 11 different entertain- growing list of clients in the Euro- an effort to contain the spread
debit card, point-of-sale ment centre locations across pean region and will be the fourth of the H1N1 virus throughout since the beginning of July. The of the bingo hall following
and redemption manage- Italy. international office for Embed the province. Among the gam- current situation means meetings between its execu-
ment systems for the coin-op In May and June initial systems adding to existing facilities in bling facilities affected was the Argentina stands as one of the tives, the La Plata mayor’s office,
industry, Embed, has welcomed were also installed into a new Perth Australia, Dallas USA and casino in the coastal city of Mar countries worst affected by the provincial health officials and
several new customers to its redemption operation for Gam- Dubai UAE. del Plata, as well as several bingo swine flu virus outside of gaming workers’ union repre-
network. melholm Games in Denmark and The new office is headed up by halls operated by the Madrid- Mexico and the US. The epi- sentatives. Codere said the situ-
Faro Games of Italy, Gammel- most recently for Oasis Retail founder and chairman Adam based gaming group Codere. demic has seen the close of vir- ation going forward would be
holm Games of Denmark and Services for their Joyland amuse- Steinberg, who stated: “Com- Casino and bingo venues in tually all forms of monitored on a “daily basis”.
Oasis Retail Services of Ireland ment arcade located in Ireland. pared to other developed amuse- the provinces of Corrientes, entertainment, with arcades, Codere rival, Cirsa, the
have all recently installed Embed The Redemption Pro manage- ment markets the UK and Europe Mendoza, Entre Ríos, Santa Fé cinemas and even shopping Spanish gaming operator
systems for management of their ment system from Embed brings are underrepresented in terms of and Mendoza have also been areas shut. which also operates a number
in-store redemption operations. order to one of the most difficult to debit card and redemption man- shut, and income across the Among the bingo venues of bingo halls in Mexico, said
Faro Games was the first control areas of the amusement agement systems. There are country’s gaming sector is shut down in Buenos Aires that its own second-quarter
company in Europe to start using and gaming businesses. The some great opportunities for reported to be down by as Province is Codere’s flagship earnings were likely to be nega-
Embed’s Redemption Pro system features full prize inven- operators to improve business much as 75 per cent. venue in the provincial capital tively impacted by around
product, and after successful tory control and management efficiency and drive revenues Argentina’s swine flu crisis of La Plata. The company had E500,000 as a result of the out-
trials the system has so far been together with comprehensive using Embed systems.” has deepened dramatically agreed to a temporary closure break in Mexico.
GamesWorld | 7 | October 2009
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