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Operators | Sweden
Svenska Spel (53%)
ATG (19%)
NGO Games and
Notteries (17%)
Foreign internet
companies (10%)
Restaurant gaming
venues (1%)
competition forces
profits drop for
Svenska Spel
CANADA Brunswick, the
US-based bowling giant, has
entered the Canadian market
through a deal with a leading
FEC operator. The group’s
Virtual Bowling product has
been installed at the Xscape
As competition heats up in the remote gaming sector, Sweden’s state-owned Svenska Spel has booked a 3.6 per
entertainment centre at Silver
City Newmarket Cinemas in
cent drop in first-half profits. Ontario. Unlike traditional
home electronic games,
Brunswick’s Virtual Bowling
venska Spel, the enjoys a 55 per cent market that overseas operators are of the Swedish society.” awarded Spielo Manufactur- blends real bowling with a
largest gaming share of the Swedish gaming acting unlawfully when they While the state-run group ing a contract to supply 1,440 variety of video games, allow-
operator in market, and despite reporting offer their services to Swedish has not yet disclosed a full WinWave Vi video lottery ter- ing visitors to bowl in space,
Sweden, has a dip in earnings from its players, others have argued breakdown of results for the minals. Svenska Spel will use toss bowling balls through a
reported a 3.6 per online division, revenues that gaming monopolies are first half of 2009, it is clear that these newer units to replace tomato factory or take target
cent drop in net profits for the from poker increased by 12.6 in breach of EU protocol. In a renewed focus is being older Spielo interactive video challenge. Complete with real-
first half of fiscal 2009 to per cent, while casino rev- September the group lost a placed on Svenska’s lotteries lottery terminals currently in istic sounds, bowlers roll
$419m, due primarily to the enues reported a 9.6 per cent court case with leading UK business, which remains free operation. either a miniature or standard
economic slowdown and increase. bookmaker Ladbrokes. from aggressive competition. “Designed for the distrib- bowling ball down a shortened
increased competition from The principal eroding “The current Lotteries Act Changes to The Lotteries uted environment, the lane, where sensors detect the
foreign companies in the factor in the Visby-based and other forms of state regu- Act in August 2002 enabled WinWave Vu video lottery ter- speed and direction of the ball
online gaming sector. group’s online division sur- lation are inadequate in the the company to embrace minal offers value-driven fea- as it enters the virtual world.
The state-owned rounds sports betting, and current Swedish gaming digital platforms, with cus- tures such as a unique Players can choose from a five
company’s half-year report indeed Sweden itself has been market,” Svenska said.“F oreign tomers now able to play the ergonomic design, dual wide- or 10-frame games in their
follows a transition period for at the centre of the controver- internet-based gaming com- instant scratchcard games screen LCDs and digital and choice of five themes.
the group that involved a sial debate regarding state-run panies freely target Swedish Triss, Tia, Skrap-Bingo and remote buttons,” said Marie
change in management along- monopolies in the remote players without following Skrap-Pyramid. Avander, vice-president of AUSTRALIA A bidding war
side a “new strategic direc- gaming sector. Swedish legislation or the In August of this year, it was video lottery terminals for is set to erupt over the
tion”. Svenska Spel currently While Svenska maintains responsibility requirements announced that the group had Svenska Spel. A$600m sale of the New South
Wales lotteries licence when it
goes through early next year.
Gaming Machines | Australia
The contentious sale was
given the go-ahead in Sep-
tember after the NSW govern-
ment buckled to the demands
Ebet and WMS in strategic partnership
of the opposition which had
previously blocked the sell-off.
It is rumoured that the state-
owned lottery could now go
offshore, with local con-
WMS is set to expand its global market reach with entry into Australia’s New South Wales gaming market.
tenders including Tabcorp
Holdings and Tattersalls
expected to face still competi-
tion from international lotto
MS Gaming is to expand the tion to serving as distributor, Ebet will also portfolio,” said Orrin J. Edidin, president of giants Intralot and US-based
global market penetration of the provide WMS with technical support serv- WMS. “We believe Australian players will G-Tech.
company’s digital Bluebird2 ices and its “translator and market proto- appreciate the benefits of our innovative
gaming machines with its entry into Aus- cols” that will facilitate WMS’ product Bluebird2 platform given the strong, early ISRAEL The Israel Sports
tralia’s New South Wales gaming market. offerings meeting appropriate NSW regu- acceptance of our Bluebird2 gaming Betting Board has finalised an
New South Wales is one of the world’s latory requirements. machine in other markets around the agreement with Scientific
largest gaming markets outside of North WMS will also make available to Ebet, at world; and, as players experience the Games, which will see the
America, with WMS estimating there are Ebet’s discretion, a five-year, 8.5 per cent gaming excitement provided by our differ- installation of up to 2,000
more than 94,000 gaming machines convertible note with proceeds of up to entiated product offerings, we expect to WAVE terminals in the country.
located primarily in clubs and pubs. WMS A$3.5m ($2.8m) being deployed to steadily increase our share in one of the The agreement is expected to
expects to build market share in New support Ebet’s market growth. The notes world’s best established gaming markets. generate nearly $9m in sales
South Wales by leveraging its broad video will vest over three years and will be con- “Our strategic alignment with Ebet to revenue and $1.7m in annual
reel game library. Approval from the New vertible into Ebet shares at a conversion utilise their robust technology and service revenue. It also
South Wales Office of Liquor, Gaming and price of approximately A$0.11 per share. systems’ capabilities will allow WMS to includes the provision of main-
Racing to commence the inaugural Aus- Should all of the notes be converted, WMS meet NSW regulatory requirements. Ebet tenance and project services
tralian field trial in the NSW market was would hold approximately 32m Ebet has an accomplished management team for a period of five years with
granted recently, with field trials now shares or approximately 15 per cent of with extensive experience in the Australian an option to extend. The initial
underway. Final regulatory approval for Ebet’s current issued share capital. In gaming industry and, with their broad instalment of 600 WAVE units
WMS’ games and gaming machines in addition, Ebet will grant options to WMS market penetration in NSW, will support will take place in 2009. Offer
New South Wales is expected by early that will be exercisable at a further premium our mutually beneficial growth goals to Peri, CEO of the Israel Sports
2010. to present market price should certain per- build WMS’ share in this market.” Betting Board, said: “With the
WMS has entered into an agreement formance metrics be achieved. Tony Toohey, CEO and MD of Ebet, modern WAVE online terminal
with Ebet Gaming Systems to serve as the “Australia’s New South Wales gaming stated: “We know and understand the our lottery is well prepared to
exclusive sales, distribution and technol- market is a meaningful opportunity for market and its customers; and WMS’ grow the sports gaming
ogy services provider for WMS’ gaming WMS to grow our international presence. innovative products will, in our opinion, market responsibly in this
products in New South Wales. Ebet is a Slot players in the NSW market prefer the have very strong player appeal. We believe extremely important retail
supplier of gaming systems, software and excitement and interactive entertainment this agreement is the first step in Ebet channel in Israel and to
networked gaming technology solutions of video reel games, which aligns well with building a strong and mutually profitable increase our products and
to a majority of NSW club facilities. In addi- the core attributes of our broad product relationship with WMS.” attractions to the customer.”
GamesWorld | 29 | October 2009
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