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“Compared to other developed amusement markets the UK and
Europe are underrepresented in terms of debit card and
redemption management systems.” Adam Steinberg Chairman | Embed
Sailing in Spain Fastest finger Swipe some Digging the
first tunes dancing queen
Global games developer Aristocrat Tech- Carrying on the tradition perpetuated by Wireless 2009, which included acts such Dance Dance Revolution X is the latest
nologies launched two new products at games such as Komani’s guitar hero or as Dizzee Rascal, Paul Oakenfold and instalment from the Dancing Stage
FER-Interazar in Spain last month. Sega’s DanceDance Revolution, Golden Alesha Dixon, saw the launch of NSM series. The brand has been renamed
Making their first appearance at the Dragon Amusement Equipment Music’s first contactless payment worldwide, arcade and home versions
show were the two new B/B+ games, Company has launched a new music jukebox. Working with event sponsors alike, in order to create a global synergy.
Queen of the Nile and Dolphin Treasure. game, Quick Finger. The game, which Barclaycard, NSM successfully pre- This synergy was on display at the Japan
The new models, which were also dis- comes housed in a sleek upright cabinet miered the customised Icon jukebox in Expo event in Paris. Konami Digital
played on the stands of a number of with liquid crystal lighting, could be con- three high profile areas at the Hyde Park Entertainment worked with the Konami
regional distributors, including Egasa, sidered a hybrid between the highly suc- venue. Over 40 acts had the chance to French consumer software office to
Grupo Vid and Comdibal2000, feature cessful ‘text’ game concept and trial the new Icon. The NSM jukebox is ensure the successful EU player launch
alongside Aristocrat games already traditional music games. Customers one of many examples of the uses of con- for DDR X. The first noticeable differ-
being operated in Spain, Jailbird and Big must successfully ‘play’ a song by tactless credit cards which need to be ence with DDR X, compared to previous
Red. The Australia-based company tapping the relevant buttons in time with swiped across the reader to activate models, is the makeover the cabinet has
recently approval to supply games to the the backing music. “This is the latest in a payment for a transaction. Contactless received. Decorated in eye-catching
Madrid region, adding to licences already series of music games that we have credit cards allow secure payment for decals and supporting a 37ins
held for Valencia, Andalucia, Aragon and developed,” said Golden Dragon goods and services costing £15 and widescreen LCD, it is more impressive
Catalonia. Daniel Lindsay, Aristocrat spokesman Daniel Dai. “It is eye-catch- under without the need to enter a PIN or than ever before. The software has been
Europe’s general manager, said: “Our ing in both shape and colour and features signature. According to general refined, with many new music tracks
two new games for 2009/10 have been stunning sound. In addition, the interest- manager Martin Agabeg: “NSM Music taking the total number of songs to
developed using the feedback and player ing game play will make it very popular has been around for almost 60 years and almost 400.
reactions to the first batch of models in the market place.” Golden Dragon has always remained in the forefront of
released over the past 12 months, and we said it was setting its sights for Quick music technology. The company was one
are confident that their performance will Finger particularly on the growing of the pioneers of digital music. Contact-
reflect a fast-growing understanding of Brazilian amusements market. “Brazil less payment for jukeboxes is another
player needs in this highly competitive is a country with great potential,” added great enhancement for the benefit of
market.” Dai. “We plan to promote more of our customers and operators.”
products in Brazil in the future.”
GamesWorld | 35 | October 2009
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