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Spares and Accessories | US
A ‘best-in-class’
mentality
1955
1986
1988
uzo-Happ Group tions, Suzo-Happ maintains a
was formed in strong presence at all major
ols
January 2005 as industry trade shows and also
f
o
unded
t
ernational
f
o
unded
s
1998
S
Riding the wave of consolidation that has been
sweeping the gaming industry over recent
the result of the
years, Suzo-Happ has grown to become a
continues to publish its main
anch
merger between catalogue, which has become
Happ Contr
Suzo International and
leading player in the global spares and
Suzo Int
an industry point-of-
Suzo opens fir
in Germany e in
1991 Happ Controls. Both
accessories sector. James Walker discovers
reference, along with a regular
ernational br Happ opens
e
gas
int
companies already newsletter.
br
anch officLas V
enjoyed strong
why the group is well placed to emerge
e
Despite the company’s
Suzo opens footholds in the global
stronger still from the economic downturn. size, Carroll said Suzo-Happ
br
anch officin UK 1993
gaming spares and works to the ethos that busi-
Suzo opens
accessories industry, nesses - like people - differ
e in
br
anch offic due in no small part to around the world. “Different
Belgium
2000
a range of high-profile crisis has hit the gaming indus- desire to strengthen the range markets have different char-
Happ acquires PARTSTAR distribution deals with try in general relatively of services on offer to the acteristics,” he said. “You only
division of Carlton Bates
major manufacturers. strongly,” he told Games World. gaming industry. need to walk around ATEI and
Corporation
Nearly five years on, “Naturally, this has had a knock- The group’s European casino then the IGE to see the differ-
br
Suzo opens
Ar
anch offic
2001
and Suzo-Happ Group on effect for Suzo-Happ.” division, for example, has played ence. Suzo-Happ under-
Games
Happ acquir
gentina & Br
e in
has 450 employees in Yet, according to Carroll, a major role in ensuring the suc- stands these differences and
’ & W
azil
12 locations, serving Suzo-Happ’s large operation cessful integration of major the team has many years of
c
oin door division
ell-Gar
es Midway
customers in over 70 base and strong global reputa- casino components, such as experience here. But regard-
Suzo and Happ
dner’ 2001
Suzo-Happ Gr
mer
s
countries. The tion will ensure the group will ticket printers from FutureLogic less of the market, customers
Mazzc
Suzo-Happ acquir
Gr
ge t company’s business emerge stronger from these and banknote readers from MEI. always appreciate the
acquir
o
Suzo-Happ Gr
oup mer f
o
rm
model can be loosely split difficult times. “This boils This service has been expanded friendly, approachable way in
and St
o, Sadectr with AESI
oup
2005
in two, with the group sup- down to the focus and dedica- to the complete installation of which Suzo-Happ conducts
es Chinat ger plying components from tion that Suzo-Happ places on slots and live games at casinos its business.
arpoint
2005 two sources: as a producer the gaming market. The busi- and cruise ships. “Without a doubt, the
onic
es
itself - hoppers and toppers - ness offers over 20,000 prod- In addition, although the merger in 2005 positioned
ec
oup
2006 and as distributor of major ucts to the gaming industry current economic downturn two companies that were
2007
component manufacturer and has grown to become the has encouraged a degree of strong in their regions as a
companies, including ELO, largest and most important conservatism in industry globally-active company. Suzo
MEI and FutureLogic. supplier of spare parts around output, Carroll said Suzo- has always been very strong in
Despite the group’s snow- the world. It is the customer Happ’s R&D departments its home markets in Europe;
balling success since the com- focus and market understand- remain “very active”, and that the same is the case for Happ
pletion of the merger and the ing that has ensured this a range of new innovations are in the US. With the merger
subsequent acquisition of strong position.” constantly in the pipeline. Suzo-Happ can now truly
numerous smaller companies, The Elk Grove, Illinois- Marketing, too, continues support its customers on a
Suzo-Happ spokesman John based company has imple- to play an important role in global basis. The group will
TIMELINE
Carroll was quick to point out ment a number of strategies to the company’s success. continue what it does best:
that no group has been help it power through the Although much of the group’s offering the customer the best
Suzo-Happ Group immune to the recent down- downturn, all of which current reputation is built on range of products and serv-
turn. “The global economic revolve around the continued word-of-mouth recommenda- ices in the market.”
GamesWorld | 28 | October 2009
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