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FER-Interazar | Spain
From top, left to right
• FER was dominated
by several major
European
manufacturers
• Novomatic Gaming
Spain sales director
Jordi Pedragosa (left)
and general manager
Christian Reibenspiess
• Diversified Spanish
group Cirsa took centre
stage at the Madrid
show
• Aristocrat
Technologies’ group
general marketing
manager Paul Kitchin
(left) and European
sales and marketing
manager Daniel
Lindsay pose with the
newly-launched Queen
of the Nile
• The Suzo-Happ team
say they were well
placed to weather the
downturn through
continued innovation
• Maria Carmen
Vilarroya, Sega
Amusements Europe
• Eduardo Morales, MEI
business development
manager, poses with
the group’s recently-
launched GEO Gravity
stackerless bill
acceptor
• Steve Pope, Merlin
Technologies’ sales and
marketing director,
took the Wild Bull
electronic darts
concept to Madrid for
the first time in 2009
• The Baton Europe
team
• Antonio Padilla says
AT4 Wireless continues
to provide testing
solutions for all of
Spain’s 17 communities
Raft of new products on show
zkoyen, the global payment solu- games were developed as part of the group’s porary. Some operators who have seen them
As one of Spain’s most
tions group, introduced a revolu- strategic desire to expand its portfolio with want to create a mini ‘Sega branded’ area based
important gaming
tionary new concept in note products that stand out in the market. on these.”
industry trade shows,
A
validation management at FER. The Sonic Sports Basketball features progressive US-based payment systems firm MEI has a
company’s newly launched Bill- game play as well as tournament options, and is well-established presence in Spanish-speak-
FER-Interazar has hopper is the first product on the Spanish linkable up to 16 units. Sonic Sports Air Hockey, ing countries the world over, and remains
become a launch pad
market that gives prize payouts in banknotes. meanwhile, has as standard under-table light- highly tuned to the idiosyncrasies of individ-
“This solution will allow the gaming ing effects, chasing LED table lighting, polycar- ual markets. Riding on the success of the Cash-
for new innovations
machines users to get the total prize in a mix of bonate non-scratch play field and over head flow SC series of bill acceptors, the company
across all sectors. The
both coins and banknotes,” Juan Manuel Prieto, lighting each time a player scores. Both prod- recently launched the GEO Gravity, a more
2009 edition of the expo
sales manager for Azkoyen’s Spanish subsidiary. ucts have built-in redemption mechanisms that cost effective product that is ideal for the AWP
“The concept of a banknote paying hopper is can be switched on or off by the operator. sector.
continued this trend, as
truly a revolution for the vast estate of Spanish Sega’s Justin Burke said: “The bright clean “The SC has become a product of reference
a number of companies
gaming machines.” white look with the attractive detail and Sonic for the industry,” said Nathalie Kervaon market-
Following a private showing at the recent character delivered us something that opera- ing and sales co-ordinator for MEI. “The GEO
looked to increase their JAMMA show in Japan, Sega Amusements tors had been telling they wanted to see more Gravity stackerless bill acceptor is well suited
footprint in the country.
Europe chose to launch its new Sonic Allstars of - firstly more of Sonic and the Sega brand but to countries such as Spain, where there is a
range at FER. The new air hockey and basketball also product that looked a bit more contem- heavy focus on the street market.”
GamesWorld | 02 | October 2009
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