TOTAL LICENSING
more. DIC will also launch the “do it niversaries. Rainbow Magic, the best- tries. Spin Master Toys is on board as
yourself” brand for ‘tween’ girls, Cake, selling chapter book series, is currently the worldwide master toy licensee.
with a one-stop merchandise craft in development for its debut animated As one of MGM’s core properties,
program from Horizon available at series and a consumer products the Pink Panther continues
mass retail and specialty this Fall. program. Thomas and Friends’ to win over fans around
The Strawberry Shortcake franchise is live event is currently the globe. This year,
also enjoying new product lines from touring North America MGM will support the
master toy licensee, Playmates Toys through to this Fall and new Pink Panther film
and multiple DVD releases from Fox will steam through slated for release in
Home Entertainment. Additionally, Asia and Europe 2008. Interna-
DIC will debut new product from the through 2008; tionally, MGM
classic Madeline brand. new episodes and has partnered
Bradford Licensing Associates specials are also in with Sanrio
will be showcasing a number of brands production. Bob taking the Pink
and properties this year. the Builder is Panther license
Throughout Europe and Australasia, constructing to new heights
new clothing items will feature the an all-new town in Japan.
popular group of Pepsi brands. Also with new friends As an exten-
presented at the show will be a col- and starring in new sion of this brand,
lection of 500 rare and unseen photo- episodes MGM has devel-
graphs from the Shaw Family Archives, and DVD oped en-
taken by photographer Sam Shaw. This specials t e r t a i n -
will include images of Marilyn Monroe. next year. Anni- ment for the
versary celebra- Pink Panther and Pals
tions are under- program that skews to-
way in 2008 as Barney marks 20 years ward 4-7 year-olds. The program will
of imagining, dancing and learning, and launch internationally and domestical-
Angelina Ballerina and Fraggle Rock ly shortly after the TV show launches
turn 25, with both brands introduc- in Fall 2008.
ing special DVDs and commemorative MGM has recently acquired world-
products. A new series is currently wide licensing rights to the sci-fi/fan-
in production for Fireman Sam, and tasy property – Highlander. Addition-
Pingu, as well as more DVD’s and con- ally, there is a new live action film in
sumer products. production and an upcoming anime
MGM Consumer Products will of- film release from renowned anime Di-
fer new programs as well as extend rector, Yoshiaki Kawajiri.
the studio’s core properties into ad- TV sci-fi series, Stargate SG-1 and
ditional categories. Licensing Show Stargate Atlantis continue to perform
Bradford’s newest property is the City will focus on new programs including well in the US and overseas and are
of Beverly Hills and they will be taking Storm Hawks (launching June 4 on currently sold into more than 100
the reputation of Beverly Hills and us- Cartoon Network), a direct to video countries. In addition, MGM Con-
ing it in high-end apparel, sportswear, Highlander anime film – The Search sumer Products will launch two
and fashion accessories. for Vengeance, a new Pink Pan- direct-to-video movies – The
Another Bradford property is the ther film and a Pink Panther and Ark of Truth and Continuum,
green leaf logo of renowned ski resort Pals cartoon in development. as well as a MMORPG game
Aspen, Colorado and deals have been The stu- dio will also slated for early 2008.
signed that will take the logo onto c e l e b r a t e Coming
watches, jewelry, apparel, and socks. the 20th an- off a box
Other properties at the show will in- niversary of office hit
clude PEZ Candy, youth lifestyle brand Robocop, continue the 30
th
and celebrat-
Happy House from Australia, and Bice anniversary of Rocky, and ing a successful 30
th
anni-
Restaurant, a chain of 40 restaurants launch two direct to video versary, Rocky Balboa, will
world-wide serving Northern Italian Stargate films. also have a presence at the
cuisine that Bradford will be match- Storm Hawks, the animated show.
ing up with cookware, home-ware and comedy/action-adventure Brand Central will
related accessories. series will now span the globe with announce a host of available licenses
HIT Entertainment celebrate new upcoming launches in the U.S, Canada, on behalf of its clients for this year’s
properties, new looks and special an- France, U.K. and many other coun- show. Brand Central represents cor-
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