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TOTAL LICENSING
STP, Elizabeth Arden, Britney Spears, Smiley Central offering ‘Emoticons’ ing on PBS. Playskool, a division of
Dodge and Hamilton Beach/Proctor on the webhas more than 3 million Hasbro, is the worldwide master toy
Silex. As well as these properties, they unique visitors; 1.5 million daily inser- license, with products scheduled to
will be showcasing an array of new cli- tions and over 20 million active tool hit shelf in 2008.
ents including Need for Speed, one of bars make this one of the largest, Mr. Bean’s Holiday, which has grossed
the top selling video games and popu- cross-platform emoticon suppliers in
lar car game franchise, MGM, the Hol- the world.
lywood movie studio, Sheryl Crow, Wiley’s well-known brands include:
the Grammy-winning singer/song- For Dummies, CliffsNotes, Frommer’s
writer and Chuck Norris, the Martial Webster’s New World, How to Cook
arts film and TV icon. They will also Everything, Wrox, JK Lasser, Sybex,
be announcing new partnerships and and Happy Healthy Pets. Recent li-
deals and actively seeking new licens- censing deals For Dummies includes:
ing partners. consumer electronics, home improve-
Santoro continues to grow as Jeli. ment, drawing & painting, crafts, golf
Deli and Tutti Cuti are further estab- training equipment, games, health &
lished as inter- beauty, women’s
national prop- make up kits,
erties. Since and more.
last year’s Today, the From-
show there mer’s brand
have been sig- includes over
nificant devel- 350 guidebooks more than $170 million so far, will
opments with and the popular open in the U.S. and Canada on Au-
extensive re- Frommers.com gust 24th. Mr. Bean – the Animated
tail presence. web site, rated Series, has been sold to Nickelodeon
At this years number one and is expected to air late 2007/2008.
L i c e n s i n g Travel Web Site The Naughty Naughty Pets animated
Show, Santoro by PC Magazine. shorts have been running on Cartoon
will be show- CliffsNotes are Network since summer 2006 and
casing new the original and a half-hour show is now in develop-
character col- still most wide- ment. Celebrating 25+ years of brand
lections, with ly recognized recognition, 2007 started off with a
Tutti Cuti’s Puppy Love and Sunshine study guides in use today. Anchored bang for Rubik’s Cube. Sharpe has de-
girl and Jeli.Deli’s Shark, Hammerhead, by the best-selling book, How To veloped with licensee, Techno Source,
Seabelle and Cheeky Adventurer. This Cook Everything is aimed to inspire a new electronic version of the classic
accompanies their new property, confidence in cooking consumers of puzzle – Rubik’s Revolution.
Drop 720. all levels. The Angry Little Girls are a combina-
SloaneVision Unlimited, Inc.’s For nearly half a century, Web-
clients include Chicken Soup for the ster’s New World has set
Soul, the book franchise with more a standard for
than 100 books sold, and a brand dictionaries,
worth $1.3 billion, Dairy Queen, thesauri, and
Zwinky, Stuckey’s and “Little Trees” specialized ref-
by Car-Freshner Corporation. Also erence materials
represented is Little League Baseball, in the home, office and
Incorporated, a non-profit organiza- classroom.
tion that has symbolized the youth Wrox Press, estab-
sports for more than six decades. lished in 1992 publish
Little League is played by more than books that are written
3,000,000 in more than 70 countries. by computer programmers
Poof-Slinky, Inc. is a leading manufac- for programmers.
turer of the world-famous Slinky and The Sharpe Company will be rep-
Slinky brand toys including Slinky Dog, resenting an array of properties at the tion of mouthy comic characters who
one of the stars of Toy Story. Silly show, with focus on 5 main properties speak out with humor and frankness.
String by Just For Kicks is the original in their portfolio. Angry Little Girls has signed with the
spray streamer used at celebrations Franny’s Feet is a 78 x 11 minute pre- Oxygen network to create an animat-
since 1969. school animated series currently air- ed television series. Other properties
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