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NEWS
TOTAL LICENSING
4KIDS ENTERTAINMENT
KKM GLOBAL BRAND
NAMES THREE CO-
STRATEGIES ANNOUNCES
MANAGING DIRECTORS
TWO NEW LICENSEES FOR
4Kids Entertainment International Ltd., the London-
THE WEATHER CHANNEL
based subsidiary of 4Kids Entertainment, Inc., has
announced that it has promoted Sandra Vauthier-
The Weather Channel announces two new licensees, marking
Cellier, Stephen Gould and Olivia Mellett to the post
its entry into the entertainment category.
of Co-Managing Director. The three executives will
Madacy Entertainment will produce multi-episode collections
be running 4Kids Entertainment International with
of TWC programming on DVD with the first product intro-
Ms. Vauthier-Cellier focusing on the European mar-
duction being launched during this Holiday Season. They will
ketplace, Mr. Gould concentrating on merchandise
include episodes from the network’s popular Storm Stories
licensing in the UK and on property acquisitions and
and its first High Definition (HD TV) program, Epic Condi-
Ms. Mellett in charge of finance, legal and operations.
tions produced by Warren Miller Productions.
“We are delighted to appoint Sandra Vauthier-Cel-
Midas Records will issue CDs of the music heard on The
lier, Stephen Gould and Olivia Mellett to their new
Weather Channel during “local on the 8’s”. The first retail of-
Sandra Vauthier-Cellier positions in recognition of their contributions to
fering this fall, will be two CDs, featuring Smooth Jazz and
the company over the past few years. They have
instrumental Classic Rock.
tremendous energy and experience which will ben-
“We are excited about extending The Weather Channel ex-
efit the licensing and marketing of 4Kids owned and
perience across entertainment platforms. Our research and
represented properties in the UK and the rest of
feedback from consumers reflects their enthusiasm for our
Europe,” said Al Kahn, Chairman and CEO of 4Kids
content. It includes Storm Stories, featuring the real-life sto-
Entertainment, Inc.
ries of triumph and tragedy told by the survivors and rescu-
Sandra Vauthier-Cellier joined 4Kids Entertainment
ers and the music we showcase during local forecasts. We are
International in January 2005 where she has been
pleased to have category leaders who will produce unique
instrumental in the marketing and licensing of 4Kids’
and high-quality product lines for our viewer’s enjoyment,”
represented properties such as Teenage Mutant
states Shari Pace, Vice President, Licensing and Merchandising,
Ninja Turtles, Yu-Gi-Oh!, Artlist Collection: the Dog
The Weather Channel. Madacy Entertainment will be releas-
and Viva Piñata throughout Europe. Prior to join-
ing for the first time on DVD, Weather Channel programming
ing 4Kids, she was Regional Marketing Manager for
including Storm Stories and the new Epic Conditions. They
Southern Europe at The Beanstalk Group.
will be part of Madacy’s uniquely designed ‘Collector’s Edition’
Olivia Mellett joined 4Kids in August 2004 and has
sets which are achieving great consumer acceptance at DVD
run finance, legal and operations for three years. She
retailers nationwide.
will continue in this role and will have added mana-
gerial responsibilities. Prior to joining 4Kids, Olivia
TLC REPORT NEW LAUNCHES
Stephen Gould
Mellett was Financial Controller at Clear Channel
TLC report the launch of Courvoisier L’Edition Imperiale, the
Entertainment (Music) UK Ltd. “I am looking for-
first in a collection of personal fragrances, inspired by the Co-
ward to working closely with Stephen Gould and
gnac brand. The Napoleonic era has been a strong influence in
Sandra Vauthier-Cellier to expand and grow the in-
the development of the range, which was created and market-
ternational business,” said Olivia Mellett.
ed by Kraft International. The men’s Eau De Parfum launched
Stephen Gould joined 4Kids Entertainment Inter-
exclusively at Bergdorf Goodman with a reorder necessary
national in October 2004 where he has developed
after only two weeks. The fragrance also went live on their
UK licensing programs for the properties listed
website and is now considered Bergdorf Goodman’s no.11
above as well as the Royal Air Force. Prior to join-
selling fragrance. In the UK, the fragrance launched in April at
ing 4Kids, Stephen Gould was Managing Director at
high-end retailers including Harrods, John Lewis, Peter Jones,
Kids Industries. “In my new role, I have the oppor-
House of Fraser and Harvey Nichols.
tunity to not only run the UK sales and marketing
On a different note, TLC report that Puffa, the original and
for 4Kids but also to help select existing brands and
first lightweight padded jacket is due to launch in 6 Barney’s
new properties to be added to the 4Kids Entertain-
stores across the US. The brand which began in the UK in the
ment property portfolio,” said Gould. “I’m looking
70s has its roots in country and equestrian pursuits. For over
forward to identifying and developing new business
30 years the name Puffa has been synonymous with British
opportunities for 4Kids both with regard to 4Kids’
sporting excellence, providing a unique combination of light-
traditional market of kids 6 to 14 and also in the
weight warmth, classic style and durability. TLC has been the
preschool area. We will also be looking to expand
Olivia Mellett architect behind the brand’s resurgence and through its global
our corporate branding efforts. I will be seeking
licensee ASD, original Puffa Jackets are now on sale in stores
properties that appeal not only to the UK market-
around the world including Isetan and Mitsokoshi in Japan,
place but also have exciting prospects in the US and
Corse-Como in Milan and Barneys US.
international markets.”
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