TOTAL LICENSING
IT’S SHOW TIME!
The Licensing Industry Converges on New York
The Licensing International 2007 Show for the first time in years. Re- Magi-Nation is a co-production with
Expo is in its 27
th
year and will see established just this year, Paramount Daewon Media (South Korea). Twenty
another vast array of companies Licensing is working across all con- six episodes will debut on Kids’ WB!
exhibiting at the Javits Exhibition sumer product categories including on The CW, CBC and Radio-Canada
Center in New York. It would not merchandise , this Fall.
be possible for us to provide a publishing, film Inspired by
preview of all of those exhibiting clips and recrea- the best-sell-
at the show this year but over the tion. Paramount ing children’s
next few pages is a wide selection Licensing’s main author Richard
of exhibitors at the event. In the focus for the Scarry, who has
following preview, we aim to pro- show is their sold more than
vide our readers with a taste of upcoming film, 150 million
what to expect when walking the The Spiderwick books world-
aisles of this year’s Licensing In- C h r o n i c l e s , wide, ‘Hurray
ternational Expo. slated for a Feb- For Huckle!
ruary 2008 re- ( B u s y t o w n
As one would expect with Disney, lease. It is a fam- Mysteries)’ cur-
the company comes to Licensing ily film based rently consists
2007 with a on the best- of twenty-six
strong ros- selling, award-win- ning children’s half-hour episodes and will air as part
ter of clas- book of the same name, and boasts an of the Kids’ CBC preschool program-
sic and new all-star cast. Another all-star cast in- ming block.
properties cluding Angelina Jolie and John Malko- Twenty six episodes of ‘Will & Dewitt’
i n c l u d i n g vich will star in Beowulf, an edgier film will debut this fall on Kids’ WB! on
successful that is slated for release in November The CW and YTV.
brands such of this year. Also being showcased at ‘World of Quest’ is a comedy series
as Disney the show will be Sweeney Todd, The based on the Komikwerks graphic
P r i n c e s s , Godfather Franchise, and Paramount’s novel series by Jason Kruse, 13 half-
D i s n e y extensive film library from classics to hour episodes of ‘World of Quest’
Fairies and modern day blockbusters. will be broadcast on Kids’ WB on The
Winnie the Cookie Jar Entertainment is gear- CW and Teletoon in the fall.
Pooh. ing up for the 2007-08 season with a Gaylord Entertainment will be
On the range of new programming. Four new exhibiting this year, representing the
movie side, animated se- brands the
Disney are ries are already Grand Ole
gearing up to the debut of Ratatouille, set to debut on Opry and
together with the second instalment North American Hee Haw. The
of the Narnia chronicles – Prince networks includ- Grand Ole
Caspian – which is scheduled to be ing Kids’ WB! on Opry is known
released next year, followed by the The CW, Cana- as the place of
third movie – the Voyage of the Dawn dian Broadcast- foundation of
Treader. ing Corporation country music.
On the television side, again Disney (CBC), Radio- As a country
have a roster of new brands, particu- Canada, Tel- music lifestyle
larly aimed at the teen market. These etoon and YTV brand, Gaylord
include Hannah Montana, That’s So (Canada). These Entertainment
Raven, High School Musical and The are Magi-Na- is launching
Cheetah Girls. tion, Hurray for products in
This year, Paramount Licensing will Huckle (Busytown Mysteries), Will & multiple categories and seeking part-
have a dedicated booth at Licensing Dewitt and World of Quest. ners in others. New introductions for
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