TOTAL LICENSING
ing entirely to their Barbara Polo Club, Pepsi, University
ASIA
charity of choice. of Cambridge, UCLA, Forever Friends,
The ‘Leaders’ in- Jeep and Paramount Pictures whilst J
clude the King Links Asia will exhibit art properties
of Spain, George through their representation of Brit-
Clooney, Paloma ish art licensing agency, Washington
Picasso and Sir Rog- Green. In addition, Foron will highlight
er Moore. a number of brand programs including
Of course, a number Tomtom and the Terracotta Warriors.
of Asian companies Regent Lane will bring McMug to the
will also return to Hong Kong show once again this year.
Hong Kong this year. One such The property is based on a cartoon
company is brand Elite pig character that has become popular
who represent proper- amongst both adults and children. Ad-
ties such as Monopoly ditional properties from Regent Lane
and Transformers together include Little Bird, Yellow Bus and Ex-
with Asian properties such creman.
as Mari Mari Marimo, Kapo, More than 25 overseas exhibitors will
against unauthorised use by develop-
Suu-Paawanpaku and Shenbingkids. take space at the Hong Kong show
ing internal monitoring and enforce-
Animation International will also this year with a major contingent from
ment programs. On the licensing side,
return this year promot- South Korea. Under the banner
Tanner de Witt have recently helped
ing some of their key of the Korea Trade Centre,
a Hong Kong designer build a licens-
properties that in- companies including Ico-
ing program as part of its successful
clude Doraemon, nix Entertainment, D&H,
US brand-building campaign. Further
Panda-Z, Ochaken, D&P and Character Ko-
service companies exhibiting this year
PostPet, Hamtaro, rea will take part, to-
include Ernst & Young’s Hong Kong of-
Shinchan, Pandal- gether with Sieun-
fice.
ian and Mushik- design.
German licensing agency VIP Enter-
ing. Further afield, Em-
tainment & Merchandising will return
AT Licensing and pire International from
to Hong Kong this year, following a
Merchandising continue the Philippines will once
successful debut at the show in 2006
their relationship with Tezuka again exhibit, with a spotlight on
where, according to president Michael
Productions in Japan and will spotlight key properties including Totally Spies
A Lou, a number of deals were struck.
a number of Osama Tezuka creations and Team Galaxy whilst Global Brands
This year, VIP will showcase a number
including Astro Boy, Black Jack, Jungle Group’s Singapore office will bring
of properties in addition to their Hol-
Emperor Leo and Princess Knight. FIFA, IPC Media, the PGA Tour, Vatican
lywood Legends program. “The ‘21
st

Toei Animation will throw the spotlight Observatory and Homes and Gardens
to the show.
Taiwan boasts a handful of
exhibitors this year includ-
ing United Licensing and
Promotion who represent
Nickelodeon, Elite and the
NBA in the region together
with Mighty Media Co who
license Naruto, Keroro, Eu-
reka Seven and Ani-Yoko.
On the art side, Interconti-
nental Licensing based in
New York will once
again exhibit
Century Leaders’ program is a com- on DragonBall, Digimon and a variety
key proper-
bination of art, celebrities and char- of other properties and Top Insight In-
ties such as
ity,” explained Michael Lou. “Over 400 ternational will bring Pokemon, Capeta
the highly-popular
international celebrities, all leaders in and Moca to the attention of visitors.
Hanadeka, Auca de
their particular disciplines, have creat- On the brand side, Interasia Marketing
Dali, Planet Happy,
ed over 700 pieces of artwork that are will exhibit a number of American and
Dear God Kids and
being licensed with net proceeds go- European brands including the Santa
Kanda.
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