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NEWS
TOTAL LICENSING
THE PLAYBOY BUNNY SPRINGS UP IN MORE COUNTRIES
Playboy Enterprises, Inc. has announced the opening of a premier fashion area, Bangkok (August 2006), in the new
freestanding Playboy Concept Boutique in Sylvia Park, New Central World Plaza Mall, Las Vegas (October 2006), in The
Zealand’s largest shopping center, located in Auckland. Re- Palms Casino Resort, Fantasy Tower and Auckland (Spring
flecting the global fashion-lifestyle brand’s retail strategy to 2007), in Sylvia Park.
launch at least three stores per year over the next few Playboy’s branded line of licensed fashion and consumer
years, Playboy’s upscale shopping destination is owned and products features men’s and women’s fashion apparel and
operated under license by Australian-based Global Design- accessories, underwear, swimwear, outerwear and footwear,
er Brands (GDB). The 170 square-meter (1,550 square-feet) as well as home furnishings and lifestyle and entertainment
boutique is products. Playboy’s licensed products business generates
the second more than $700 million in global retail sales in more than
launched by 130 countries and territories.
GDB; the Playboy Enterprises has also announced that it will open a
first Play- freestanding Playboy Concept Boutique on London’s popu-
boy bou- lar Oxford Street, next spring.
tique is in The Playboy Concept Boutique in London will offer men’s
Melbourne, and women’s collections of Playboy apparel, jewelry, acces-
Australia. sories, footwear, and swimwear, the new location also will
The Auck- feature the high-end ‘Playboy Intimates’ white-label lingerie
land bou- and Playboy ‘Icon’ collection of evening dresses.
tique offers In addition to the Playboy Concept Boutique in London,
two lingerie Playboy opened its first-ever fashion showroom in May
areas: Play- 2005, occupying two floors at 48 Beak Street in the trendy
boy’s playful ‘pink-label’ lingerie collection and swimwear, Soho area. The venue serves as a fashion hub for media
and the more sophisticated ‘white-label’ lingerie collection. and retail buyers. Further demonstrating its commitment
The boutique also features Christopher Chronis’ exclusive to the London market, Playboy opened a regional office on
‘Playboy Icon’ label, a high-end eveningwear and accesso- Rosebery Avenue in Holborn in fall 2006.
ries collection, offered in its own area with floor-to-ceiling In May 2006, Playboy Editor-in-Chief Hugh Hefner visited
mirrors and Playboy’s archival imagery. London for the first time in over five years to celebrate
Subsequent to the Auckland opening, Playboy will open his 80
th
birthday with an exclusive in-store event to launch
its first flagship Playboy Concept Boutique with GDB on Playboy men’s underwear at Harvey Nichols.
London’s popular Oxford Street this summer. The London
store will be Playboy’s first European location, in one of the
world’s most influential fashion capitals in the world.
The Playboy Concept Boutique in London will be the ninth
in the world, following store openings in: Tokyo (2002),
which was recognized as one of 40 top stores in the world
by the Retail Leaders Association, Las Vegas (May 2005), the
first U.S. retail location at The Forum Shops, Melbourne
(September 2005), in Australia’s fashionable Chapel Street
area and Hong Kong (January 2006) in Causeway Bay’s up-
scale Fashion Walk area. Other store openings include Kua-
la Lumpur (July 2006), in Utama Shopping Mall, Malaysia’s
WESCO SUPPORTS ENGLAND IN THE RUGBY WORLD CUP
This September, twenty nations compete for the coveted Rugby World Cup. As the hype builds towards the eagerly
anticipated tournament, a range of England Rugby related products is now available from Wesco, many of which feature
the renowned England rugby anthem.
Featuring the iconic England Rugby Rose and logo, the range includes a musical alarm clock, musical bottle opener,
musical money bank, a mug warmer and two clocks.
The ‘Off the Wall’ musical alarm clock is made in the form of a size 5 replica of the traditional Gilbert ball. Sitting in its
own kicking tee, the digital alarm clock sings a chorus of ‘Swing Low, Sweet Chariot’, which is switched off by throwing
it against the wall. The half ball shaped musical bottle opener, again sings the rousing England song, as a bottle is opened,
while the musical money bank sings as money is dropped inside. The money bank is again in the shape of a size 5 replica
ball, but this time sits in a Gilbert branded kicking tee.
There are two clocks in the range, a square wall clock and a round chrome wall clock that illuminates the England
Rugby logo on the hour.
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