NEWS
TOTAL LICENSING
D3PUBLISHER OF AMERICA TO BRING CARTOON
NETWORK’S HIT SHOW BEN 10 TO VIDEO GAME SYSTEMS
D3Publisher of America, Inc. has announced that it will bring Cartoon Network’s orginal
series Ben 10 to video game systems for the first time this Fall with Ben 10: Protector of
Earth for the Wii, PlayStation2 computer entertainment system, Nintendo DS and PSP
(PlayStationPortable) system. In Ben 10: Protector of Earth, players take on the role of
Cartoon Network’s popular everyday-kid-turned-superhero, Ben Tennyson. Using the
power of the Omnitrix which has embedded itself on Ben’s wrist, players will be able
to battle as one of five popular alien heroes from the show – soon to be revealed!
By taking-on these powers, they save the world through the game’s diverse challenges,
puzzles and skirmishes.
Ben 10: Protector of Earth for Nintendo DS is under development by 1st Playable
Productions, LLC. All other versions are under development by High Voltage Software, Inc.
The game is currently rated “RP” (“Rating Pending”) by the ESRB and is slated for release
in Fall of 2007.
The Emmy-winning Ben 10 on Cartoon Network has a devoted fan base with over five million
boys tunning in each month over the summer and millions more logging on to play Ben Ben 10 10 games games
online. Building on that momentum, the network has also announced two long form movies for the
show which will debut later this year.
BANISH THE SUMMER BLUES
FREMANTLEMEDIA
WITH BBC WORLDWIDE’S
CONTINUES TO ENJOY
LATEST CHILDREN’S DVD
SUCCESS IN LATIN
The Great British Summer is famous for
its unreliable weather, but BBC Worldwide
AMERICA
have an antidote to drizzly summer days with Latin America is a rapidly growing market for FLW
CBeebies: The Ultimate Summer Collection, with many of FremantleMedia’s formats perform-
a brand new DVD to be released on 16 July ing strongly in the region.
2007. Idolos (the local version of Idols format in
Aimed at pre-schoolers, the title brings together Brazil) has sponsorship deals in place with
favourite CBeebies characters in a Summer Holi- household names such as Colgate, Adams and
day themed extravaganza. Episodes include Char- Coca-Cola.
lie and Lola venturing into the great outdoors for FLW has licensed rights to Mania de Moca to
The Most Wonderfullest Picnic in the Whole Wide produce CD cases, key chains and mobile phone
World, the Balamory gang heading to the coast for chains. More licensing deals for the show are cur-
a Beach Bonanza and Big Cook Ben along with Little rently in negotiation.
Cook Small whipping up a culinary delight for a Holiday O Aprendiz, the local version of The Apprentice
Maker. is also enjoying success. FLW has supported the
channel in securing sponsorships deals in place for
THE FALL TOY SHOW TO BE
O Aprendiz with Sky, Claro, Fiat and HSBC.
FLW has also worked closely with the channel to
MOVED TO TEXAS close integrated product placement partnerships
The American Toy Industry Association (TIA) has announced
with Haagen Dazs, Terra, Lukscolor and Sebrae.
that it has decided to hold the 2007 Fall Toy Show in Dallas,
Latin American Idol Season 2 is sponsored on
Texas.
and off-air by Movistar, the region’s major mobile
The show will take place between the 9th and the 12th Oc-
phone operator.
tober - nearly a week before the dates expected for the New
On-air sponsors include Neutrogena, Six Flags and
York show, and a day after the date originally announced.
Colombia es Pasion as well as leading soft drink
The move is in order to avoid the event coinciding with
producers Malta Regional.
the Canadian Thanksgiving holiday, which falls on the 8th
Malta Regional has both on-air and off-air rights
October. There is also speculation that the show intends to
for the show and has launched over 60 million
not only change its location, but its name as well. Currently
Latin American Idol branded cans and bottles at
known at the American International Fall Toy Show, there
retail.
have been rumours that they intend to re-name the show
More licensing and sponsorship deals for the show
Fall Toy Preview.
are currently in negotiation.
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