Summer 2007
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It is with great pleasure that try, let alone each region. We Lamborghini styling with the
we welcome you to the Sum- have spent time travelling to latest in technology.
Grüße
Publisher/Editor
mer edition of Total Licensing different countries to dis- Over and above these four
Francesca Ash
– an issue that will enjoy bo- cover what makes the retail, wheeled vehicles, both Duca-
francesca@totallicensing.com
nus distribution not only at and consumer markets tick. ti and Vespa also enjoy grow-
Licensing Show in New York And that’s no more than our ing licensing programmes
Sales/Marketing Director
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but also at the Hong Kong readers have come to ex- and whilst none of the Italian
Jerry Wooldridge
Licensing Show. pect because, when it comes brands can match revenues
Gr
jerry@totallicensing.com
It has to be said that we are down to it, this is what Total generated by their American
oet
particularly pleased with this Licensing is all about. Being counterparts such as Ford or
Deputy Editor
issue. Not just because of the worldwide means, quite liter- GM, they certainly do win the
Caroline Green
Saluti
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size and scope of topics cov- ally, covering the world. Not prize for style and creativity.
caroline@totallicensing.com
• ered but for the fact that, yet just one or two territories Moving onwards, no Summer
again, it proves that globaliza- but right across the whole issue would be complete
Subscriptions
ns
tion is very much alive and spectrum. If any of our read- without a preview of what
Tracy Porter
o kicking! ers are interested in specific exhibitors will be showing
tracy@totallicensing.com
ti
We are delighted, and very territories not covered with- at this year’s Licensing Show.
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proud, that we have advertis- in the pages of the magazine, With such a plethora of mov-
Digital Subscriptions
a
ers in this issue from eight- do let us know. We’re always ies this year, it will be inter-
subscriptions@totallicensing.com
een countries, quite literally interested in pioneering new esting to see if any properties
www.totallicensing.com/reg.htm
ut
from around the world. Our markets. emerge as hot favourites for
European advertisers come Editorially, too, the issue is next year and beyond.
Contributing Writers
Sal
from the UK, Italy, France, hugely varied and interna- And, only a week or so later,
Laura Ashley-Timms
• Germany, Sweden, Iceland, tional. From a look at Oxford we’ll also have a grandstand
Marcio Domingues
Eastern Europe, Turkey, Den- University’s licensing pro- view of properties emerging
Phil Eisenstat
mark and Greece whilst our gramme, through an update in the Asian market when the
Matthew French
Asia-Pacific advertisers ema- on Japanese licensing, to a Hong Kong Licensing Show
Morten Geschwendtner
nate from Hong Kong, Taiwan, profile of Brazil’s most pro- opens its doors. Again, we’ll
Francis Lee
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Japan, Australia and South filic cartoonist – Mauricio de be there and will report back
George Medina
Korea. Over and above these, Souza. to you in our next issue. Saudaçoes
Charles Riotto
we have advertisers in this is- In addition, within these pag- On a different note, we are
sue from Brazil, Peru and, of es, readers will find an arti- proud to report that we are
TOTAL LICENSING LTD
course, The USA and Canada. cle covering the licensing of doing our bit for the envi-
4 Wadhurst Business Park
Quite a global mix, really! And Italian auto brands. Since the ronment. Total Licensing is
Faircrouch Lane, Wadhurst
that’s by no means, where it motor industry began in Italy now printed on one of the
East Sussex TN5 6PT
ends. The launch earlier this around a Century ago, the most environmentally-friend-
England
year of Total Licensing in its country has produced some ly printing presses around
Tel: +44 (0) 1892 782220
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digital format means that of the most exciting, stylish, which involves no chemical
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Fax: +44 (0) 1892 782226
readers in 91 countries are exotic and coveted cars, from waste whatsoever. In addition,
www.totallicensing.com
Hålsning
now able to access news and Ferrari to Maserati to Lam- all our paper comes from a
information that we provide. borghini. With few excep- sustainable forest mill.
© 2007 Total Licensing Ltd
Saludos
To get to this point, we tions, these now have licens- We hope you enjoy this issue.
Total Licensing is published
have not only undergone ing programmes that extend Do let us have your feedback.
four times each year. •
a gruelling travel schedule their brands way beyond the It is invaluable to know what
Subscription rates for the
but, at the same time, we’ve traditional die-cast or vehi- you want to see within its
printed issue per year are
worked hard to understand cle models. Lamborghini, too, pages. In the meantime, enjoy
ar
US $60 • UK £35 • €50.
the industry within different have experienced significant the shows!
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All illustrations are reproduced by
cultures. There is no point growth over recent years
permission of their owners.
assuming that everything in with lines of stylish goods
Francesca Ash

Printed in England the world works the same as, that include golfing products,
Publisher/Editor
say, the US or UK. Tastes are bicycles and even a range of
Jerry Wooldridge
Greetings
very different in each coun- lawnmowers that combine
Director
Subscribe now at www.totallicensing.com/reg.htm
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