TOTAL LICENSING
high-performance styles including an
ergonomically designed Tour Back-
pack with expandable helmet pocket
and the long-distance Transporter
packing cases. The unique, contoured
designs are made from Tumi’s ex-
clusive, abrasion- and stain-resistant
Hybrix fabric. The product has been
featured at department stores like
Harrod’s and at Tumi stores around
the world. In addition it has also been
seen on the arms of celebrities such
as Brad Pitt and Angelina Jolie.
Most recently Ducati has teamed up
with sportswear powerhouse Puma
to develop a true ‘Moto Lifestyle’ ap-
siasts with new motorcycle apparel, with Oakley for the manufacture of
parel collection. The first fruits of the
new video and handset-based games, branded sunglasses. The project was
Puma-Ducati collaboration - the Pani-
and new forms of moto-inspired en- wildly successful right from the start
gale sneaker – will arrive in stores this
tertainment. and a natural fit since Oakley had al-
spring. The shoe has been designed
Increasingly, the company is looking ready been sponsoring some existing
by Puma with creative input from the
to new product areas – toys, model Ducati riders in Superbike racing. To-
Ducati licensing team. The ‘Panigale’
bikes, performance eyewear, luggage, day, virtually all Ducati riders (both in
name, in fact, refers to Borgo Panigale,
branded apparel and more, many of Moto GP and Superbike racing) sport
the Bologna suburb where Ducati has
which are created in conjunction with Ducati-Oakley high performance eye-
had its headquarters since 1926.
licensees. This expands the Ducati wear. Like Ducati, Oakley is known for
Taking inspiration from Puma research
brand in innovative ways, pushing out technical and design excellence - par-
on Moto GP boots, the Panigale has
the traditional boundaries of the mo- ticularly the quality of its lenses. Ducati
an outrigger on the forefoot, remi-
torcycle world. believe that Ducati-Oakley glasses are
niscent of the foot sliders from the
“Together with our licensee part- the perfect choice for motorcyclists
competition boot entitled Moto 1000.
ners, we are building a dynamic, di- who want flair and function.
In addition, it has an exo-skeletal sup-
verse world around our motorcycles Recently Oakley has created a unique
- a veritable “World of Ducati,” says
David Gross, Creative Director of
the company. “From riding schools to
racing clinics; from expanded Ducati
clubs to businesses like Ducati Per-
formance; from a racing museum to
once-in-a-lifetime experiences like the
World Ducati Weekend, Ducati is cre-
Goggle for use with Ducati’s new Hy- port structure in the heel, designed to
ating the most comprehensive experi-
permotard 1100. “The Goggle con- improve comfort without making the
ence in sport motorcycling.”
veys all of the extreme energy of the product heavier. With major involve-
“Licensed products play an increasingly
new Hypermotard,” says Gross, “and ment from Ducati design, the Panigale
important role in the galaxy of activi-
it offers great protection for those uses key elements from some of the
ties and motorcycle related products,”
who flip open their Ducati Arai Chase most contemporary bike designs. The
says Stefania Clapci, Ducati’s Licensing
helmets.” shoe is built around a 360-degree
Director. “We work closely with our
Another landmark Ducati deal has graphic, which represents the famous
partners to create products that ac-
been the creation of high performance “racing stripe” on the S4Rs. Materi-
curately reflect and enrich the riding
luggage with Tumi, a leader in their als are also based on Ducati bikes
experience. We are strongest when
product area. Designed in conjunction including the glossy leather upper,
we create items that convey all of the
with Ducati’s licensing department, the carbon-optic heel construction, and
excitement of a day at the racetrack…
Ducati Tumi “Race” collection features es traditional white, black and red colour
when you can almost smell the rubber
award-winning design, cutting edge combinations which are taken directly
of the tyres on the tarmac.”
performance and technical excellence. from the motorcycles.
Many of Ducati’s most successful part-
These attributes have resulted in a The Ducati licensing program also
nerships celebrate racing excellence
bold, innovative collection of race-in- boasts a line of pens through Aquila
and derive directly from track experi-
spired travel and lifestyle accessories. Brands. The first Ducati pen collection
ence. One of Ducati’s early and most
The Tumi+Ducati Collection features draws inspiration from the historic
important international deals was
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