TOTAL LICENSING
ASIA

Licensing
in Asia
starts
here...
The Hong Kong Licensing Show - Asia’s of Asia’s licensing market excluding Ja- this region on the concept of licensing
premier platform for global licensing pan) - the show offers visitors unprec- as an effective marketing strategy."
business - will be held for the sixth edented business opportunities. "As China has now become the sec-
year from July 3 - 5 at the Hong Kong ond largest licensing market in Asia
Convention and Exhibition Centre. Premier Asian Licensing Awards with enormous growth potential, for-
This prestigious event, having grown Pinpoint Proven Leaders in eign property owners are going to be
in size and stature over the past five Licensing seeking the expertise of local profes-
years, is now a “must attend” event for The Premier Asian Licensing Awards sionals who they know they can trust
international and local Asian intellec- (PALA) is the pinnacle event of Hong and have proved success - such as
tual property owners and their agents. Kong Licensing Show’s dynamic three- these Award nominees and winners,"
This year, more than 10,000 visitors day Show. Marking its 4
th
year in 2007, Charles Riotto further remarked.
from over 80 countries and regions the PALA honours the region’s most
are expected to throng the halls and accomplished players in brand building Show Highlights
attend the many conferences organ- and licensing. Not only a time of cel- The Hong Kong Licensing Show at-
ised by the Hong Kong Trade Devel- ebration and recognition, the awards tracts a wide variety of brands and
opment Council and sponsored by provide an opportunity for licensors a high caliber of agents. The show
International Licensing Industry Mer- and property owners to pinpoint star caters to all property owners by fea-
chandisers’ Association (LIMA). licensing agents and and licenseelicenseess in in the the turing a wide array of categories and
The Hong Kong Licensing Show has region who have successfully devel- pavilions, grouping licensing categories
grown from an industry-focused meet- oped, launched and promoted licensed
ing point to the global pit stop in Asia properties and trademarks in the Asian
where brand building, trend-spotting, markets on an annual basis.
trade matching, networking, education LIMA' s President, Mr. Charles Riotto,
and industry awareness all take place. enthusiastic about the caliber and
The show will feature more than 130 importance of this event said, "The
exhibitors representing more than Premier Asian Licensing Awards is an
300 properties and brands available excellent vehicle to showcase those
for licensing. With Hong Kong the licensing professionals and licensees
recognised sourcing gateway to the that have achieved the best possible
Chinese mainland - where retail sales results for the licensors they repre-
of licensed merchandise amounted to sent. And from LIMA' s standpoint, it
more than US$1,025 million at the is also an effective event to provide
end of 2005 (representing 80 per cent information and educate businesses in
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