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w “ Our website is bespoke and therefore


e can make and incorporate any design change we wish at very short notice.


by NICK DODSLEY DIRECTOR ND Estates





sparingly, may probably be past its heyday given the sheer number of open viewings undertaken each week.


Property market requirespatience and expertise


Nick Dodsley Estates is an Estate Agency and property business based in Jersey and owned by Nick Dodsley, a Senior Conveyancer of 30 years experience, and assisted by Peter Morris, Sales and Lettings Negotiator.


We are now over two and half years on from the start of the business and are pleased with the progress that has been made, particularly in the past year.


In all respects, business locally and nationally remains difficult although the past year has been busier on all fronts. There remain a number of aspects which continue to hold the property business back, particularly the continuing financial crisis, with its ongoing effect on all business levels, which of course is felt in Jersey. For any person looking to sell or let their property, it remains a market that requires some patience, although that said, sales are being made.


We remain committed on the Estate agency side of the business to understanding the needs of both the vendor, who is after all our client, and the buyer.


We wish to understand their Page 20 CSR - Helping others


aspirations and also provide them with a knowledgeable service on the basis that we know the Jersey property transaction process from start to finish. We are aware of the many obstacles and stressful moments in a property transaction and for us, once a sale is negotiated, it is important that there remains follow up to the transaction through our considerable connections with local lawyers.


We have a clear idea of cost effective advertising and we remain of the opinion that some local media outlets just do not understand or are not willing to understand that there are more modern and competitive methods available that are being used by buyers and tenants of all ages.


We have during the past year increased our use of Social Media. On our website we have introduced Google Street View and also Audio Tours by Audioagent. Our website is bespoke and therefore we can make and incorporate any design change we wish at very short notice.


In the office we have


invested in fully fledged Estate Agency software, VebraLive, which we are also able to access remotely and that means all applicants are contacted as soon as we are instructed in new property that meets their criteria.


We make use of the local mapping service, Digimap, which is installed in our office, and also we have direct access to the Public Registry. Use of both these systems gives us a unique aspect to our Estate agency business, in that we are able to look at the contracts of properties and also to locate them fairly easily using the Digimap system.


It is


not simply a matter of an agent being instructed and placing adverts in printed media then waiting for the buyer. Given the advance of the internet and tools such as Smart Phones and tablet computers there is now less and less requirement for publishing our properties in the printed media to receive poor quality reproduction photographs. We also believe that the open viewing for property, whilst remaining a marketing method that we continue to use


In the overseas markets, we have recently established partnership agreements with a number of overseas agents and are also expanding our horizons further with our existing connections in the Caribbean and new connections in the Alpine Ski market. Properties overseas are now listed on our overseas website which went live during 2011. We do not directly market overseas properties, but work in partnership with agents in locations chosen by us and those who have approached us in order to provide both local Channel Islands residents and those further afield with contacts in overseas locations.


We continue to look forward to 2012 and to drive the business both through organic growth and expansion.


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