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By GEORGINA JEFFRIES Head of Marketing, Volaw Trust & Corporate Services Limited


C 2011 JATCO Award


The winners of the


SR


A good way to approach CSR for the first time is to learn from those who are already excelling in it. Head of Marketing Georgina Jeffries looks at Volaw’s approach, successes and the value achieved from their CSR programme.


The Jersey Association of Trust Companies’ inaugural Corporate Social Responsibility Award was presented to Volaw trust company on 20 May 2011 and highlighted that for Volaw CSR is not just about spending money: the company value the opportunity to interact with, and participate in positive initiatives, within the community. Whilst Volaw is involved in supporting a number of charities and community organisations, during the last four years Volaw’s principal CSR support has been given to Mont à l’Abbé School, which cares for children with special needs from 4 to 16 years old.


An Important Facility Volaw’s first involvement with the School in 2007 was to fund a sensory room for the children. Volaw’s donation, which was the largest the school has received from a local business, funded state- of-the-art sensory equipment for their new secondary school


Page 16 CSR - Helping others


building. Regarding the project, head teacher of Mont à l’Abbé School, Sharon Eddie said: “This will ensure that our pupils have access to the most advanced sensory room technology possible. I cannot begin to explain how important this facility will be for many of our severely disabled pupils.”


Since then, Volaw has continued to support the school in a variety of ways, some requiring financial contributions, others relying on Volaw’s staff giving up their time to help the school and its pupils. Staff at Volaw have been very passionate about getting involved, which has meant that the company’s help has always led to a positive outcome.


Inspired Recent initiatives include some of Volaw’s Accounts Group helping out during the School’s Maths Week. Volaw’s Head of Accounts, Mike Gardner, was delighted with the response he received: “The experience left me inspired by the children, who despite obvious difficulties and problems, maintained such a positive and refreshing attitude to their school work. It was also clear how much they were motivated by people outside their normal daily circle


paying them attention and showing interest and care.”


Staff have also collected books to donate for Reading Week and planting trees and shrubs to make a sensory garden. The garden project was devised to highlight Mencap’s Learning Disability Week. Volunteers from Volaw were given time off work to help the pupils create a garden that the children can use for learning and play. Volaw also fundraised to pay for playhouses, plants, tubs and bright colourful outdoor beanbags and parasols. Jenny Costford of Voisin and Volaw’s HR team has fond memories of the experience: “The children were delighted to see us and were very keen to join in with the planting arrangement and especially with the watering! I felt really good about being actively involved and doing something really beneficial for the children. I believe that our association with the School shows that we are a caring organisation that thinks of others in our community.”


Kindness & Friendship A Volaw Director presents the Volaw Friendship Cup at the end- of-year assembly, an award that is intended to reflect the ethos of the School’s teaching. The staff attend the assembly every year to present this cup and many stay on in their own time to help out at the end of year pupil, teacher and parents BBQ, which is also sponsored by


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