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sound places to keep your wealth, and often proved useful in times of strife as they are so portable


“ Diamonds have been used over the centuries as ”


nearly century old Sightholder system and introduce Supplier Of Choice (SOC). This meant traditional Sightholders, an exclusive list of 70-100 diamond merchants who had been invited every 5 weeks to purchase boxes of rough diamond to sell and distribute into the cutting factories (in effect this was the only way anyone could get rough diamonds from), were discarded and new bids were invited from any new companies to become a SOC. They had to not only prove their financial strength, but how they were going to add value down the chain through innovation or marketing to the diamonds they were selling. As a result the diamond world went from a very liquid and solvent industry, to an industry with credit and debt as new SOC sought finance to join in the supply chain. Now various parts of the diamond industry are certainly tied in with the strength or fragility of global economies. At this moment in time means activity within the diamond market can change very quickly.


But what does this mean for us here? It means investing in diamonds is a bigger thing than most people would first think. If it is your aim to find diamonds to invest in, you might have to look, or have your agent look further afield than you might have


expected. This has its pros and cons. To look for stones in inventories that the owners are desperate to cash in is a certain advantage and there are lots of dealers like this right now, the diamond world primarily works using the $US, so as currency markets fluctuate so can diamond prices. Earlier I mentioned certificates are an essential part of buying diamonds for investments. If the stone is on the other side of the world, the dealer will be hesitant to just pop the diamond in the post for you to look at. So they may send a copy of the certificate instead. However buying ‘off-cert’ or buying the diamond just from what is written on the certificate and not seeing it, can be a risk. A diamond ultimately is something someone has to fall in love with, and I have seen diamonds that appear perfect for a client on the certificate but when you actually see it, it does just not deliver. You have to fall in love with it and a certificate can’t make you do that.


My other thought and this is especially true with diamonds, be honest and ask yourself is this diamond for a special occasion, person or memory or purely as an investment. They often do not coincide!


Diamonds ultimately are finite,


the earth has only made so many so supply is limited, and for now the demand is increasing. Good investments are possible, but checking the value before you buy is paramount and understanding the market you are looking to sell on to will ensure your yields are the best they can be. As in any alternative investment, diamonds and jewellery can be good investments but as ever do your research and if in doubt ask an expert. It is fair to say they are the most beautiful of investments that you are sure to treasure.


Julia Williams is the director of Diamondology Ltd and is a diamond graduate of the Gemmological Institute of America. She is also the manager of local business Jersey Goldsmiths at Lion Park, St. Lawrence.


Money & Investment Page 99


Lion Park, St. Lawrence. Jersey. Telephone: 869927 Mobile: 07797 771499


Email: julia@diamondologygroup.com Web: www.diamondologygroup.com


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